An online Marketing MBA can be an incredibly powerful tool in today’s business environment for abroad range of marketing professionals. Business professionals working in advertising, media, communications, social media, digital business, and public relations control a product’s branding and overall message that reach out to the consumer. Advertising campaigns and marketing schemes promote the best brands, which increase sales, and leads to organic advertising and product loyalty. Top-tier marketing firms and marketing professionals can have an impact of global proportions.
The MBA is the most popular graduate-level degree pathway currently taken in the United States. The National Center for Education Statistics reports that graduate students in 2013-14 pursued nearly 190,000 MBA programs. That high number represents more than 1/4 of all graduate degrees awarded during that academic year. MBAs are designed to equip students for executive and leadership roles in a multitude of corporate settings. Many business schools allow MBA students to select a specialization to accompany their master’s education. Marketing is one of the most-chosen MBA concentrations across the United States. MBA students can also choose marketing-field concentrations like communications, social commerce, mobile business, social media, communications, public relations, and media.
The American Marketing Association defines “marketing” as the set of institutions, activity, and processes used to create, communicate, deliver, and exchange products that have value for partners, customers, clients, and society at large. Professionals in marketing strive to create consumer interest and stimulate a positive public image for their customers. Students in marketing MBA programs are exposed to strategies and best-practice methods in advertisement, promotion, and customer relations. Many online Marketing MBA programs will culminate in a capstone experience allowing students to construct a research project that aptly demonstrates the knowledge and skills taught during the program. Graduate students will also have access to internships throughout the degree. Online MBA degrees in marketing fields follow the same rigorous curriculum as their on-campus counterparts. Distance learners enjoy the same number of job opportunities as students who attend brick-and-mortar programs. An asynchronous schedule will often be a mainstay of an online MBA delivery. If you are interested in an online Marketing MBA, this ranking of the nation’s best 25 will be an asset.
To find the top Online Marketing MBA degrees, more than 570 online and hybrid MBA programs were explored and ranked on their affordability, reputation, and convenience.
Affordability: The base tuition for each online Marketing MBA degree was calculated, excluding fees, books, and lodging. All tuition data was collected directly from each university website. The base tuition was inverted and placed on a 100-point scale to find the Affordability Score. This score attributes to 1/3 of the final ranking score.
Reputation: To find a balanced consensus on each online Marketing MBA’s reputation, scores were taken from national MBA ranking lists: The Economist, US News and World Report, and Businessweek. All scores were averaged and placed on a 100-point scale for the Reputation Score, which attributes to 1/3 of the final ranking score.
Convenience: Convenience is the hallmark of any online degree. To find the most convenient programs, we ranked the online Marketing MBAs based upon if the GMAT requirement is waived or omitted during the admission process and if the degree can be completed 100% online. This Convenience Score attributes to 1/3 of the final ranking score.
Southeastern Oklahoma State UniversityJohn Massey School of Business
An online MBA with a concentration in Marketing is delivered by the John Massey School of Business at Southeastern Oklahoma State University. Students can also choose a concentration in strategic communication. Those wanting to move through coursework quickly and graduate earlier will enjoy this program’s streamlined duration of just twelve months. The tuition advertised for this graduate program sits well below $15,000. John Massey School of Business’ 100 percent online MBA with a Marketing bend will prepare today’s working professional for a multitude of leadership roles in any organization. Students will learn about the intricacies of management information systems, competitive advantage and strategy, and applied business projects. Finance, research and data analysis, accounting, marketing, behavioral management, and economics are subjects woven into the fabric of this attractive 100% online program. Accounting, Aerospace Logistics, Entrepreneurship, Finance, Safety, Healthcare Information Systems, Human Resources, Management, Hospitality Management, and Native American Leadership concentrations are also provided by the John Massey School of Business.
Northern Kentucky UniversityHaile/US Bank College of Business
An online MBA with an emphasis in Marketing is delivered at the Haile/US Bank College of Business at Northern Kentucky University. Marketing Strategy, Marketing Analytics, and Consumer Behavior and Insights are the three Marketing-specific courses offered within this 33-credit hour program. The AACSB International grants the Haile/US Bank College of Business its exemplary business accreditation. A business school’s accreditation acts as its stamp of approval, revealing the transparency of structural integrity for its administration and academic programming. NKU has priced this graduate distance degree at an attractive rate of just over $15,000. The two convenient traits of a 100% online course delivery system and no GMAT requirement make this program one the discerning graduate student should research. Finance, Innovation through Competitive Intelligence, Data Analytics, Health Care Administration, and Leadership are other focuses the business school now offers online MBA students to give them an edge in the world of business leadership.
Wright State UniversityRaj Soin College of Business
An online MBA with an emphasis in Marketing is offered at the Raj Soin College of Business at Wright State University. The business school advertises a program length of between thirty-three and forty-six and a half hours. Business school candidates reporting the proper academic experience in business may waive a determined number of foundational hours and move directly into completing core course credits. Working professionals who did not pursue an undergraduate degree in business may be subject to leveling courses in an effort to bring them up to speed with the demands of a business degree. The cost of this program is well below $25,000 and is worth every penny. The AACSB International grants the Raj Soin College of Business at Wright State University its business accreditation. Graduate students and potential hiring entities can trust that an AACSB-accredited program features a substantial academic experience delivered by a respected and transparent business school administration. Business Economics, Finance, Interdisciplinary Business, Healthcare Management, International Business, Investments, Management, Innovation, and Change, Project Management, and New Venture Creation are other focuses offered alongside this online MBA.
Abilene Christian UniversityCollege of Business Administration
The College of Business Administration at Abilene Christian University offers an online MBA with a concentration in Marketing. A two-year time frame is advertised by the business school, which gives working professionals the chance to move quickly through the program’s content without neglecting personal and professional responsibilities in their current context. The 36-credit hour program is divided into twelve credits worth three hours each. The tuition rate of this program is attractive at just over $25,000. Candidates can begin the process of program acceptance by submitting an online application and paying the small administrative fee. Prerequisite courses of accounting, economics, and statistics can be taken by business school applicants who lack the proper academic and professional experience. International Business, Business Analytics, General Business, Healthcare Administration, and Operations and Supply Chain Management are the other great emphases students can pursue in this distance degree for business leaders.
University of Texas at DallasNaveen Jindal School of Management
The University of Texas at Dallas provides an online MBA with an emphasis in Marketing at the Naveen Jindal School of Management. U.S. News and World Report and Businessweek agree that the business school at UT Dallas is one of the very best in the nation. Both trusted ranking entities have called it one of the best 50 for a student to pursue a degree within. A waiver for the GMAT score requirement due during the acceptance process is available to qualifying candidates. A placement score for graduate students is meant to allow the business school to forecast if a particular student and its program are a good match for one another. While business school utilizes other components of a candidate’s application packet to help make this decision, the need for a GMAT result becomes less important. UT Dallas has set its tuition rate at less than $45,000 for this 53-credit hour distance degree. Business Analytics, Energy Management, Healthcare Leadership and Management, Information Technology Management, International Management, Leadership in Organizations, Marketing, Strategic Management, and Systems Engineering & Management are other specializations currently offered within this online MBA.
Northeastern UniversityD’Amore-Mckim School of Business
Northeastern University delivers a remarkable online MBA in the depth area of Marketing at the D’Amore-McKim School of Business. For just over $80,000 in tuition, a student can pursue one of the most respected distance degrees in business. The price of a graduate program is essential to many business school candidates. Researchers of this degree will find that there is an excellent value to pursuing this online MBA in Marketing as employers will understand the high level of academic quality that goes into the curriculum and content delivery of every class. The business school is planted on the university’s campus in Boston, Massachusetts, but students living anywhere in the world with internet access can complete all program requirements. The D’Amore-McKim School of Business features accreditation through the highly respected AACSB International. Healthcare Management, Finance, High Technology Management, Innovation Entrepreneurship, International Management, Sustainability, and Supply Chain Management are the other high-powered business focuses an online MBA student can pursue alongside this stellar program.
University of New HampshirePeter T. Paul College of Business and Economics
The University of New Hampshire’s Peter T. Paul College of Business and Economics delivers an online Marketing MBA. The 48-credit hours of this 100% online degree are categorized into sixteen top-notch courses. Admission requirements for this program include a resume, transcripts from colleges and universities previously attended, letters of recommendation, and an undergraduate degree from an accredited institute of higher education. A GMAT or GRE is not required by the Peter T. Paul College of Business and Economics at the University of New Hampshire. This bonus feature of convenience offered by the business school means program candidates do not have to waste time and money preparing for, completing, and paying for the graduate school placement test. The business school also provides a batch of excellent concentrations besides Marketing. Information Systems & Business Analytics, Finance, Global Business, Hospitality Management, and Growth & Innovation can be added to this program to give business leaders insight into these specialized areas of business.
Saint Xavier UniversityGraham School of Management
The Graham School of Management at Saint Xavier University provides an online MBA in Digital Marketing. This stellar online MBA features 39-credit hours of high-powered business leadership training. Every component of this Master of Business Administration program is offered through distance learning, so no campus visits are required. A tuition rate of less than $40,000 is advertised by the Graham School of Management. The AACSB International grants the business school its exceptional business accreditation, assuring students that they are receiving the very best in advanced business education. While some programs only allow an incoming student the chance to enroll before the fall semester, Saint Xavier features five start times annually. Graduate students may begin in the fall, spring, or during three terms over the summer. Core and specialized courses are provided within eight-week terms. Shorter terms per class allow graduate students to move at a faster pace for easier course completion.
University of ArizonaEller College of Management
The University of Arizona features an online MBA with a specialization in Marketing at the Eller College of Management. The tuition rate of over $50,000 is advertised with this program. Students can rest assured they are receiving one of the best distance degrees in business leadership at the esteemed business school. The curriculum within the 45-credit hour program is identical to what traditional students meeting in the classroom every week are exposed to. Arizona’s business school is named by U.S. News and World Report and Businessweek as one of the top 100 places to pursue a business degree in the nation. This online MBA in Marketing has also been called the 95th best in the United States by The Economist. Finance, Health Care, Management and Organizations, Entrepreneurship, and Management Information Systems are the five other areas of depth that online MBA students have access to through the business school at the University of Arizona. Nearly 45,000 students seeking degrees at the undergraduate through doctoral levels are currently attending the university.
North Carolina State UniversityPoole College of Management
A Marketing Management online MBA is provided at the Poole College of Management at North Carolina State University. The university has been awarded recently by some of the most respected ranking entities in the country for offering excellent programs at a high-quality business school. The Poole College of Management is the 85th best business school in America, according to U.S. News and World Report. Businessweek names NCSU’s school of business the 58th best place to pursue an online MBA. This 40-credit hour program is delivered within a 100% online format and has been dubbed by The Economist as one of the top 100 online advanced degrees in business. BioSciences Management, Financial Management, Technology Entrepreneurship and Commercialization, Innovation Management, and Supply Chain Management are other concentrations that distance learners can add to their online MBA to gain a better grasp of modern business leadership. Over 35,000 students attend North Carolina State, making it one of the largest universities in the country.
Colorado State UniversityCollege of Business
Colorado State University provides an online Marketing MBA at the College of Business. This degree and the business school are no strangers to accolades as Financial Times deemed the business degree the 15th best online MBA in the nation in 2018. Learning outcomes of this program include a student’s ability to develop in a robust academic program led by a distinguished staff of educators. A graduate student will spend time working on group assignments and projects with fellow students who are working professionals from diverse backgrounds and experiences. Students will typically satisfy all requirements for this program with 21 months and five years. There are no campus visits associated with this 42-credit hour program, which features a tuition rate of less than $45,000. Online students enjoy the same access to business school staff as traditional, on-campus students. Finance, Professional Enrichment, and Computer Information Systems are the three other focus areas an online MBA student may wish to pursue.
Oklahoma State UniversitySpears School of Business
The Spears School of Business at Oklahoma State University features an online MBA with concentrations in Marketing Analytics and Global Marketing. A tuition rate of just over $15,000 is an attractive amount for a business degree that is accredited by the AACSB International. The business school in Stillwater, Oklahoma, does not require students to visit the school’s campus or travel there for any short residencies as all program resources are provided 100% online. Candidates looking for a GMAT waiver can apply for one during the application process. The Marketing Analytics focus includes two courses that deal with marketing. Introduction to Marketing Analytics and Advanced Marketing Analytics are six hours of required courses. Electives for this program include Current Topics in Marketing Analytics, Business Tools and Tech, and Base SAS Programming for Database Marketing. Business Sustainability, Non-Profit Management, Data Science, Energy Business, Information Assurance, and Entrepreneurship are other specializations online MBA students may wish to pursue as part of their graduate degree.
Fayetteville State UniversityBroadwell College of Business and Economics
The College of Business and Economics at Fayetteville State University features an online MBA in Marketing. Key features of this fantastic program include a 36-credit hour curriculum balanced between twenty-seven core credits, six elective credits, and a capstone, a 100% online format, and a GMAT waiver for qualified applicants. The Marketing courses included in the degree are Seminar in Marketing, International Marketing, Marketing Analysis and Research, Marketing Channels, and Services Marketing. Positions typically available to MBA graduates are digital marketing specialist, marketing analyst, email marketing manager, marketing manager, and product marketing manager. This program offers learners the chance to take part in a hands-on, real-world degree that will increase their communication and promotional business skillsets. The graduate certificates the school of business makes available to distance learners include in Business, Cybersecurity Management, Project Management, and Healthcare Management. Other specializations currently available for the online MBA are Business, Project Management, Entrepreneurship, International Business, Finance, and Healthcare Management.
Baylor UniversityHankamer School of Business
An online MBA with a specialization in Marketing is available at the Hankamer School of Business at Baylor University. The business school provides two other focuses, including Executive Communication and Cyber Security. This rigorous 48-credit hour Online Master of Business Administration in Marketing has been designed to give distance learners a deeper understanding of consumer behavior, advertising, branding, and communications. Hankamer’s experienced faculty deliver the curriculum. The goal of the degree is to equip students with a foundation in advanced business education and administration. The focus of the MBA is on the marketing skills one needs to help virtually all organizations succeed. Graduate students can expect to explore the leading marketing tools, models, and theories to make better branding decisions and attain knowledge on how to plan and analyze branding strategies. The specialization courses provide a forum for business students to discuss what they are learning and techniques to apply the principles that are presented. This degree features a price tag of just over $50,000.
Arkansas Tech UniversityCollege of Business
Arkansas Tech University offers an online MBA in Digital Marketing at the College of Business. The business school also provides a general online MBA with no specialization and a Business Data Analytics focus. The AACSB International accredits the business school at Arkansas Tech University. A tuition rate of less than $10,000 is featured within this program. The attractive price is a welcomed sight to distance learners wanting the advantages of a well-rounded program while not having to spend too much on quality education. Some candidates of this degree may have to take leveling courses like Principles of Accounting, Principles of Economics, Business Finance, and Business Statistics. Incoming students that achieved an undergraduate GPA of 3.5 or better from an ACBSP or AACSB-accredited institution may waive the GMAT requirement during the acceptance process. Twenty four of this program’s 33-credit hour curriculum is core coursework while the remaining nine credit hours deal with the Digital Marketing specialization.
Missouri State UniversityCollege of Business
Missouri State University delivers an online MBA with a certificate in Marketing at the College of Business. The business school reports that nearly one out of every four students enrolled in its programs are distance learners. This attractively priced 33-credit hour program requires no campus visits. A GMAT waiver is made available during the acceptance process to candidates who possess the right academic and professional work experience. Managerial Accounting, Organization Strategy and Policy, Management Information Systems, Marketing Management, Advanced Financial Management, and Organizational Behavior are some of the core classes distance learners will be exposed to during this online MBA. The price for this degree is advertised at less than $10,000 in tuition, making it an excellent value for the budget-minded grad student. The AACSB International accredits Missouri State’s business school. Computer Information Systems, Tax Accounting, Cybersecurity, Leadership, Data Analytics, Entrepreneurship, Finance, Marketing, Financial Analysis, Forensic Accounting, Management, International Business, and Leadership round out the other certificate options made available to MBA students.
West Texas A&M UniversityPaul and Virginia Engler College of Business
The Paul and Virginia Engler College of Business at West Texas A&M University provides an online MBA with a focus in Marketing. The concentration-specific courses featured within this 37-credit hour program include Marketing in the Age of Social Networks, Seminar in Marketing, and Seminar in Evolutionary Marketing. Each of these courses counts for tree credit hours. The degree consists of nine credit hours of Marketing-focused classes, and the remainder is core credit. Accounting for Decision Making, Quantitative Analysis in Business, Strategic Management, Information Technology Management, Financial Management of Biotechnology, and Health Care are other courses included in the program’s curriculum. A GMAT score is included in the admission requirements advertised by the business school. Candidates with a bachelor’s GPA of at least 3.0 can apply for a GMAT waiver. All courses within this degree are offered online, with zero campus visits required. Graduate students may also wish to pursue a track in General Business, Healthcare Management, Computer Information Systems, or Management.
Emporia State UniversitySchool of Business
Emporia State University’s School of Business provides an online MBA in the area of Marketing. While some business schools offer twelve or more specializations, the School of Business has centered its efforts on focusing on just a few desirable regions of business. A general online MBA features no concentration, while the other two options currently available at the business school include Accounting and Information Systems. Emporia State’s online MBA is listed for just over $10,000 in tuition and requires no visits to the campus in Kansas. A 100% online MBA is known to save students time and money others may have to spend on travel and housing for residencies. This rigorous, AACSB-accredited distance degree is now offered in accelerated, seven-week courses. The curriculum within the program gives students a practical knowledge of strategic metrics and decision models that form the foundation of marketing analytics. Each class of this program is taught by faculty with real-world experience.
East Carolina UniversityCollege of Business
The College of Business at East Carolina University delivers an online MBA with a certificate in Marketing. The business school at East Carolina has retained its excellent business accreditation through the well-respected AACSB International since 1967. Perks to this program include business school students having access to the accomplished alumni and friends of the business program known as the PirateNation. Scholarships abound at the College of Business as more than $300,000 in graduate student scholarships are awarded annually. Some core courses within the 100% online degree include Social Media Marketing, Principles of Accounting and Finance, Marketing Management, Principles of Business, Project Leadership and Communication, Comparative Management, Strategic Management, and Organizational Behavior. Marketing-intensive courses include Electronic Markets, Sustainability Marketing, Seminar in Marketing, and Business-to-Business Marketing. Security Studies, Business Analytics, Supply Chain Management, Management Information Systems, Finance, Health Care Management, and Hospitality Management, are the other certificates distance learners can apply to their online education.
University of South Florida St. PetersburgKate Tiedemann College of Business
An online MBA with a focus track in Marketing Strategy is offered at the University of South Florida St. Petersburg’s Kate Tiedemann College of Business. The business school makes it easy for the working professional to take charge of her education and career with several convenient options worked into this 33-credit hour program’s curriculum and course structure. Every course, assignment, lecture, exam, and aspect of this degree is delivered 100% online. Students will never have to visit the campus in St. Petersburg for a meeting or residency period. Graduate students living close to the University of South Florida St. Petersburg may wish to take some courses within the classroom to speed up the program completion process and interact with program staff and fellow students. The cost for this program sits between $10,000 and $15,000, making it an excellent value for the money. Corporate Social Responsibility, Information Systems Management, Finance, Forensic Management, Accounting, International Business, and Management are some of the other unique specializations distance learners can pair with the online MBA.
Clayton State UniversityCollege of Business
Clayton State University delivers an online MBA in Digital Marketing at the College of Business. Distance learners enrolled in this online program will become keenly aware of how to reach consumers through a variety of online chances. By analyzing performance and developing compelling content, students will become experts in digital marketing. This 33-credit hour degree features general business principles that will serve the students not only after graduation but in real-time over the course of the program. Distance learners will be equipped for the growing number of employment opportunities in this field as organizations and companies continue to increase their marketing through online avenues. Clayton State’s online MBA in Digital Marketing outfits MBA students with the critical skills and understanding of how to respond to customer expectations in the regional and global markets. Through career mentoring, the staff of the business school will help students develop online strategies that will place their companies at the helm of their industries.
Texas A&M University-CommerceCollege of Business
An online MBA with a minor in Marketing Analytics, Digital Marketing, and Marketing is provided at the Texas A&M University-Commerce’s College of Business. A graduate student with a business undergraduate degree and the correct professional qualifications can satisfy all requirements of this degree by taking 30-credit hours of coursework. The tuition rate for the 30-hour track sits well-below $15,000. Candidates for the 100% online program who do not have a bachelor’s degree in business are welcome to enroll in the program but may be susceptible to up to eighteen hours of foundational courses before qualifying to take the core courses. Management and Organizational Behavior, Statistical Methods, Applied Business Research, Macroeconomics for Managers, and Financial Management are some of the core courses within the distance degree. There are several other top-shelf Minors associated with this 30-credit hour program, including Accounting, Entrepreneurship, Agribusiness, Business Analytics, Cyber Security, Economics, Finance, International Business, Financial Planning, Economics of U.S. Healthcare, and Corporate Management.
Lamar UniversityCollege of Business
Lamar University’s College of Business provides a Marketing-focused online MBA. Classes like Marketing Management, Managerial Accounting, Strategic Management, Managerial Decision Making, International Business, Financial Management, and Managerial Economics are presented to students as core courses over the course of this 36-credit hour degree. The business school realizes that an MBA with a concentration in Marketing can be crucial for business professionals desiring to get prepared for top-level management positions in business. Employers have not slowed in seeking out adequately trained and highly qualified MBA graduates with marketing knowledge and experience. It is no secret that working professionals that have acquired a degree like the MBA have the edge over competitors for job placement. No residencies or visits are required throughout the duration of this degree. Classes are split into eight-week courses enabling students to move quickly through the curriculum. Other stellar emphases that come alongside this online MBA include Criminal Justice Management, Construction Project Management, Healthcare Administration, Management, and Enterprise Resource Planning.
University of Houston – VictoriaSchool of Business Administration
The University of Houston-Victoria delivers an online MBA with a focus in Marketing at the School of Business Administration. This excellent distance degree has been created to help working professionals gain extensive knowledge and understanding of market research, business to business marketing, and data collection and analysis. The Global MBA with a specialization in Marketing features an accelerated time frame and the convenience of a GMAT waiver for well-qualified applicants. Within this AACSB-accredited program, distance learners will spend time studying competitive strategy and program development and managerial decision making. Graduates of the program will be competent in the practice of exploring the interaction of business aspects in a global marketplace. Five start dates each year means graduate students can jump in at multiple times without missing a beat. Economic Development, Management, Entrepreneurship, General Business, Finance, and Human Resources Management are the other stellar specializations currently offered by the business school to ramp up a working professional’s business leadership career.
University of DallasSatish & Yasmin Gupta College of Business
An online Marketing MBA is provided at the Satish & Yasmin Gupta College of Business at the University of Dallas. A tuition rate of right between $50,000 and $55,000 has been reported with this program. No campus visits are required of graduate students, so distance learners can move through coursework wherever they have internet access. The core courses within this graduate degree include Value-Based Marketing, Accounting for Managers, Business Analytics, Managing Complex Organizations, The Effective Leader, Business and Society, Global Strategy, and Managerial Finance. Marketing concentration courses include International Marketing, Professional Selling and Negotiation, Branding and Sponsorship, Integrated Marketing Communication, and Digital Marketing. The AACSB International accredits the Satish & Yasmin Gupta College of Business. A GMAT requirement is not listed as an admissions component for incoming students. Students desiring to focus on a general MBA without a specialization may do so. The business school also features concentrations in Business Analytics, Finance, Accounting, Cybersecurity, Global Business, and Information & Technology Management.
The concept of marketing is as old as the concepts of trading or selling goods or services to a customer. Marketing works best when it makes a community aware of a product they need. Great marketing, however, goes beyond the simple act of advertising a solution to a need but instead creates the need or desire from a customer for goods or services.
What are Some Effective Types of Marketing?
Although there are many classifications of marketing types, here are four that are currently important to modern society and don’t show any signs of going away:
The root of scarcity marketing involves planting a seed in the customer’s head that a product is limited in its availability and therefore needs to be purchased immediately. The question has been raised, since consumers today have unprecedented access to so many products that can be delivered to their doors the same day, if scarcity marketing is still effective. Reporting for Marketing Land, Jacob Baadsgaard writes that this form of marketing is as effective as ever since a great surplus, and many options, breeds a much more competitive climate over limited resources.
Relationship marketing speaks to the inherent need everyone has to be connected to others. This advertising strategy thrives in not only creating a customer base but maintaining it over a long period of time through effective and strategic communication. An example of this type of marketing would be the Smith family. For generations, this family keeps driving Buicks because the generation before them drove Buicks, and everyone in the family will continue the Smith family tradition. Effective relationship marketing would be evident in this example if the Buick dealership in the Smith family’s town did well to offer good customer service and kept the family members informed on new products and specials over time.
This form of advertising can also be known as guerrilla marketing, buzz, and stealth marketing. Undercover marketing can be the cleverest because it intends to advertise a product without making it obvious to a potential customer that it is happening. One of the most common forms of undercover marketing would be product placement in a film or television show.
It was not long ago that the millennials, those born between 1979 and 1994, were viewed as an ineffective generation marked by laziness and entitlement. As time goes on, more and more millennials are being viewed as people with real buying power, and thus companies are paying attention to what their buying trends mean. Brands have caught on to the idea of marketing to millennials, and with that, cause marketing has seen much success in recent years. Cause marketing allows the consumer to know that their purchasing dollar is being used to not only purchase a product but also to help the common good. Examples of hyper-successful cause marketing campaigns include Starbucks and World AIDS Day, which has raised over $14 million in the fight against AIDS. Also, Dove healthcare products launched the Real Beauty Campaign that focused on educating women on self-worth and body image and maintains the Dove Self-Esteem Project online.
These are just a few of the marketing styles that current marketing firms count on to keep their brands in the public eye. A career in marketing management can be a gratifying and lucrative choice for those interested in marketing and advertising. A degree like the online marketing MBA can pave the way for future marketers.
Why should I consider an online Marketing MBA?
The route to take in career advancement in marketing can be a varied one. Some workers begin on the ground level within a firm working as an intern or clerical assistant. An undergraduate degree in marketing is a good choice as it exposes the student to the basics of marketing and advertising. A popular program provided at business schools across the country is the online marketing MBA. This distance degree is a reliable option for professionals in marketing, communications, and media relations who want to take on more responsibilities in business leadership and lead teams. This degree is one of the best program options as it gives the student a base of business education along with specialized courses in marketing and leadership. An online marketing MBA graduate will have a wide range of access points into the world of marketing.
There are excellent options when considering a degree like the online marketing MBA within highly reputable business schools. The important question to ask when considering where to pursue an online MBA is, what program offers the best features for convenience and flexibility. These characteristics are the driving force behind why a distance degree trumps a traditional MBA program for the working professional.
Who are some of the world’s best marketers?
When we ponder what products seem to have the best marketing campaigns, it is not long before brands like Apple, Amazon, and Starbucks come to mind. Companies with excellent advertising techniques are able to burn their logos and products into the American and global psyche and then proceed to not only become a part of our culture but to influence it directly.
But before Steve Jobs and Jeff Bezos rose to the top of their respective empires, there were other advertisers and promoters who caught the world of marketing on fire and influenced how we consider the power of promotion today.
Barnum’s story has taken on a mythical quality after the release of “The Greatest Showman” starring Hugh Jackman. Barnum lived from 1810 and 1891 and was credited to have coined the phrase, “there’s a sucker born every minute.” P.T. Barnum was never afraid of promoting a hoax and made a career as a polarizing leader in promotion and advertising.
By now, many know of Ray Kroc’s story as books, songs, and film have been created to tell the story of this controversial businessman who lived from 1902 to 1984. Kroc was not credited with creating the foodservice production model, but he certainly capitalized on it by improving it. He not only turned one hamburger restaurant into an efficient and innovative establishment, but he was also able to franchise and market in such a way that uniformity and quality were ensured with every new restaurant that opened.
Many will recognize the name of Benjamin “Bugsy” Siegel to be identified with mobsters and organized crime, but few might consider Seigel an innovative marketer. However, this entrepreneur was integral in developing what is known today as the Las Vegas strip. Siegel (1906-1947) was in charge of the famous Flamingo Hotel and was well-known for supplying his customers with everything they wanted in the areas of entertainment, gambling, food, and liquor.
These are just some of the innovative businessmen who led the way in marketing and public relations at an important time in the history of the United States. There are many things to learn from the failures and successes of the past, and with our global marketing evolving every day, many more horizons to hit when pursuing the world of business and marketing.