A bachelor’s degree is often the first step towards any career. There is so much innovation related to the field of marketing that a four year degree will cover all of the bases to get your foot in the door for this lucrative discipline. The Bureau of Labor Statistics has projected a minimum of an 8 percent increase in marketing jobs (which includes advertising, promotions, and marketing) between 2018 and 2028. This statistic expresses a more rapid growth then the average career. This is a pathway for those who are interested in leaving their mark while supporting businesses and organizations to grow and thrive. Marketing students will learn how to assess the vision behind any business and come up with a brand that will engage audiences. This includes the use of storytelling, search engine optimization, and data analytics.
There are more programs available in flexible online formats these days. In fact, there are countless digital marketing degree programs that are delivered in a flexible online format. Many of them are designed to be convenient enough to participate in while working full time. This includes programs that can be logged into at any time using an asynchronous format. We have ranked the best online digital marketing degrees using the following metric:
- Graduate Success Rate
The Institute for Business and Information Technology at Bellevue College offers a bachelor’s of applied science program in Digital Marketing. Students can complete the program fully online or they can choose to complete a hybrid mix of on-campus and online classes. This course of study offers many opportunities for hands-on learning. There are many avenues in this program for students to practice creating marketing strategies for real and imaginary companies and organizations. They will learn how to use the technology necessary for website creation, creating online videos, and create mobile marketing projects. Each student will create a relevant capstone project that can support their career goals. Students will also have the opportunity to create campaign budgets. A fun fact about this program is that it is the only digital marketing bachelor’s degree in Washington State. They are invested in students succeeding in their future careers, and therefore, they ensure participants will receive top-notch career skills while in the program.
Degree Type: Digital Marketing, BAS
Arizona State University
Arizona State University offers a bachelors of online marketing degree program that is considered one of the best online digital marketing degrees. The entire course of study is made up of 41 classes and each class takes 7.5 weeks to complete. All of the course work together adds up to a total of 120 credit hours. Students will learn how to make critical decisions that support the vision of organizations and businesses that they are in collaborations with. They also must learn how to be flexible enough to switch gears as information changes. Some of the featured classes include: consumer behavior, marketing research, competitive marketing strategies, applied marketing management and leadership, business to business marketing strategy, and services marketing. There are many start dates throughout the year, making it easy for students to matriculate when it is convenient for them. Prospective students will be required to submit what is called an admissions portfolio to gain acceptance.
Degree Type: BS Online Marketing
Oregon State University offers a bachelor’s of arts program in digital marketing that can be completed entirely online. As one of the best online digital marketing degrees. This program is actually under the umbrella of business administration through the College of Business. The digital marketing option within this business offering requires students to complete an additional 24 credits that are beyond the core courses of business. The 24 credits include the following classes: introduction to business analytics, integrated marketing communications, digital marketing platforms, consumer behaviors, search marketing, and consumer relationship management. All of the classes are offered through the Oregon State University e-campus. The primary degree gives students a foundation in business that is transferable to a myriad of careers. They will learn about in-depth topics such as entrepreneurialism, legal and social environments of business, organizational behavior, among many others. With the addition of the digital marketing concentration, students are required to complete 180 credit hours.
Degree Type: BA Digital Marketing
Indiana Wesleyan University
Indiana Wesleyan University offers a bachelor’s of arts program in marketing that is delivered through the department of Business. This is one of the best online digital marketing degrees that is designed for those interested in creative problem solving. The program is fully accredited by the Council for Business Schools and Programs (ACBSP). Some of the classes students may take in this program include: business ethics, accounting principles I, accounting principles II, macroeconomics, microeconomics, marketing principles, management principles, business law, business statistics, managerial finance, and strategic management. Indiana Wesleyan University is a Christian university that is committed to weaving Christian principles throughout their coursework, including within the business and marketing programs. Not only will students walk away with a foundation in traditional marketing, but also nuanced marketing approaches that include social media and alternative forms of advertising. As the global marketplace grows, so do marketing opportunities, and students will learn how to be at the front lines.
Degree Type: BA Marketing
Park University offers a Bachelor’s of Science in Marketing program, online and fully accredited by the ACBSP. This 132 credit degree prepares students for a career in marketing with business core courses, Graphic design and social media marketing. This program focuses heavily on business economics, as well as international business perspectives, along with business policy and law. This aggressive focus on business economics alongside Marketing gives students the tools to be prepared to develop lucrative marketing proposals that will increase the productivity of any company. Park University is a liberal arts non-profit four-year institution, with a rich history. Park Universities faculty has a unique approach to learning, get personal, faculty and students work together to understand their goals so they can shape an individual learning experience they will be proud of. After completion of this program student can except to obtain positions as Account Manager, Marketing manager, Sale and/or Sales Management, Business Intelligence Analyst.
Degree Type: Marketing, BS
The University of Wisconsin STOUT offers a bachelor’s of science in digital marketing technology program that is delivered entirely online. This is the perfect program for those who are either working full time or live far away from campus. Students will learn all of the up-to-date marketing skills that are valuable in today’s business world. Students will also be able to create content that is original and in line with a client’s vision. They will thoroughly learn how to implement appropriate design strategies using information architectural methodologies. Graduates will be ready for a career as a social media specialist, SEO diagnostics manager, web traffic analyst, e-commerce manager, among other relevant professions. Students will also learn how to utilize data as a critical marketing tool. There are many opportunities for prospective students to gain life experience credits. Even though they are online, students have access to support from distance librarians and adult student services coordinators.
Degree Type: BS Digital Marketing
The University of Maryland Global Campus offers a bachelor’s of science program in marketing that can be completed entirely online. This is considered one of the best online digital marketing degrees out there. The entire program is made up of 120 credit hours, which is standard. This includes 36 credits for required major courses and 43 minor and elective courses. Students are also required to achieve 42 credit hours in general education requirements. Some of the major courses include: Introduction to Business and Management, Business Ethics, Accounting for Non-accounting majors, Consumer Behavior, Nonprofit Marketing, Strategic Marketing, among others. The related required courses include: information systems in organization, principles of macroeconomics, and principles of microeconomics. They have waived all application fees, making this an accessible option for prospective students. They are invested in students having the career advancement that they are looking for, and therefore, they offer a myriad of related resources.
Degree Type: BS Digital Marketing
Old Dominion University’s Bachelor of Science degree in Digital Marketing is available fully online, with the department of marketing. Students pursuing a digital marketing degree will have several opportunities in careers such as, search marketing strategists, advertising and promotions managers, market research analysts and marketing specialists, statisticians. Course content includes marketing on the internet, social media marketing, and multinational marketing. Graduates go on to work at google, amazon, and Nike. Diving into the diverse world of online marketing can be confusing, securing a degree will give students the advantage they need to apply for competitive roles with the top brands in the industry. For admission prospective students must have a 3.0 GPA, TOEFL score of 550, internet based 79 for admission to the Marketing program. Acceptance to the school does not guarantee acceptance to the marketing program, admission requirements can be found online on the school website.
Degree Type: BSBA Digital Marketing
Colorado Technical University offers a bachelor’s of science in business administration in digital marketing that can be completed entirely online. As one of the best online digital marketing degrees, students will have the opportunity to be career ready, though the program does not lead to a licensure. The entire program is made up of 180 credit hours, which includes the additional coursework required for the digital marketing concentration. Some of the digital marketing classes include: new media marketing analysis, data analytics for digital marketing, branding and visual marketing, search engine optimization (SEO) and web design, consumer behaviors and fundamentals, marketing and the virtual marketplace, and international marketing. The program is fully accredited by the accreditation council for business schools and programs (ACBSP). They pride themselves on both convenience and flexibility. They even have many start dates to make it easy for students to matriculate when it is convenient for them.
Degree Type: BS Business Administration-Digital Marketing
Franklin University offers a bachelor’s of science in marketing program that is delivered entirely online. It is considered one of the best online digital marketing degrees for a number of reasons. This program teaches students to take the pulse of any company or organization and builds strategies to support their goals and mission. Students will learn the fundamentals of marketing, including search engine optimization, technology that is paramount to the field, and building brand awareness. Franklin uses Christian teachings throughout all of their coursework and programming, so students will have a foundation in faith alongside the marketing material. Affordability is key to this program; they ensure they are doing what they can to cut costs for students and offer an option that won’t break the bank. Students can choose to take classes that are 6, 12, or 15 weeks in length. There are many ways to be on an accelerated trajectory here.
Degree Type: BS Marketing
Regent University offers a bachelor’s of science program in business marketing that is delivered entirely online. This course of study enables students to gain the best and most valuable business skills while also building on marketing strategies that are critical to support any discipline. Some of the classes address topics such as social media marketing, public relations, advertising and promotion, e-commerce, and market research. Consumer behavior will also be addressed in many ways along with communications and complex decision making. There are many opportunities for students to participate in hands-on learning throughout the course of study. This can include working with small business owners. Regent takes a Christian centered approach to education, and such values are embedded in all that they teach. Graduates will walk away with all of the skills to write and create marketing plans for a variety of business types and organizations.
Degree Type: BS Business Marketing
The New England Institute of Business at Cambridge College offers a fully online bachelor of science program in digital marketing. Students will learn a variety of skills within the framework of this program including: viral marketing, web analytics, online automated tools, digital content, and email marketing. Students will work with technology that is emerging as cutting edge to the industry as they study the most up-to-date trends while studying topics that are relevant. The coursework includes an emphasis on communications, and students will take classes such as intercultural communications and interpersonal and organizational communication. Students will choose between nine concentrations including: virtual marketing, marketing analytics, and strategic marketing. There are six undergraduate sessions delivered annually and students are admitted into the program on a rolling basis. The program is made up of five faculty members, all of whom are experts in the field.
Degree Type: BS Digital Marketing
Liberty University offers a bachelor’s of science program in business administration that emphasizes digital marketing and advertising. This course of study is one of the best online digital marketing degrees. It is made up of 120 credit hours and can be completed within three and a half years time. Each class is delivered in an eight week module, and in an effort to be flexible, they enable students to transfer up to 75 percent of their credits in from another institution. They are fully accredited by the accreditation council for business schools and colleges. In addition, they offer an evangelical Christian framework for all of their programming in an effort to integrate a biblical worldview into the subjects at hand. Students will learn skills that relate to advertising, market research, communication, and of course the hard and soft skills of digital marketing. They offer their students a myriad of academic support options including a fully stocked online library, tutoring, a writing center, IT assistance, and study aids.
Degree Type: BS in Business Administration-Business Administration Digital Marketing and Advertising
Lindenwood University offers both a bachelor’s of arts and a bachelors of science in business administration. Marketing and specifically digital marketing are key components in both of these online programs that are considered some of the best online digital marketing degrees. Students will choose their emphasis and marketing is one of the options. Affordability is a key aspect of the mission at Lindenwood University and they ensure students have a flexible and accessible learning experience. The differences between the two programs are slight, but the bachelors of arts is more focused on communication while the bachelors of science program emphasizes the principles of business. They offer students a general transfer policy, and students can complete their program by undertaking as little as 30 credit hours. The courses at hand enable students to learn how to make complex decisions and also ethical business decisions, as well understanding global trends.
Degree Type: BA/BS Business Administration
Western Governors University offers a bachelor’s of science in business administration program with an emphasis in marketing. This is considered one of the best online digital marketing degrees for a number of reasons. This course of study is known to be a great precursor to taking the American Marketing Association Professional Certifying Exam- which is an incredibly valuable certification for the industry of marketing. Some of the special aspects of this program include the fact that 67 percent of graduates complete the program within 36 months. This is because they make it so students can move through the material that is already familiar to them quickly in order to finish in an accelerated time frame. Many students transfer into this program. In fact, the average student comes in with 32 credits already completed. The online program format offers a great deal of flexibility and is perfect for students who are working full time.
Degree Type: BS Marketing
Southeastern University offers a bachelor’s of science program in digital media and design that can be completed entirely online. It is known as one of the best online digital marketing degrees. Generally students who undergo this course of study are interested in a career in graphic design, communications, marketing, or web design. Some of the topics that are heavily emphasized in the coursework include: photography, color theory, advanced illustration, typography, digital layout and design, web page design, magazine design and production, digital marketing and analytics, advertising design, advanced digital imaging and writing for digital and mass media. The program is fully accredited by the southern association of colleges and schools commission on colleges (SACSCOC). This entire course of study is made up of 120 credit hours, 43 of which are dedicated to the program’s major core, and 16 of which are digital media credits. The general education requirements add up to 56 credit hours.
Degree Type: BS Digital Media and Design
Full Sail University offers a bachelor’s of science program in digital marketing that is delivered entirely online. This is known as one of the best online digital marketing degrees. The program is accelerated and fast-paced, while still being flexible. Students can complete the coursework in as little as 29 months. Some of the courses include: display advertising and email marketing, search engine optimizations (SEO), and affiliate marketing. Embedded in the program are the fundamental skills necessary to be at the cutting edge of the marketing field. Another perk about this program is that they begin sessions each month, so matriculation will not take long if you are ready to get started. They also have an online master’s degree program in digital marketing that can be an excellent fit for graduates of the bachelor’s. The master’s offers additional in-depth tools that tie into all that was emphasized in the bachelor’s program.
Degree Type: BS Digital Marketing
Point University offers a bachelor’s of science program in business administration that can be completed entirely online. Students will dive deep in topics that cover organizational leadership, planning, management, laws and ethics, communications, planning, accounting, and of course marketing. Students will also learn how to manage resources effectively while also applying their knowledge to a number of related disciplines. Problem solving and critical thinking are important focal points of the program and help students learn how to use these skills in the context of business. An ethical approach to problem solving is specifically practiced and emphasized. Point University is a faith based institution that utilizes a framework that integrates faith into all aspects of learning and the professional sphere. The program is known for being flexible enough to enable students to create their own learning schedules and work around what they have going on in their already established careers.
Degree Type: BS Business Administration
Granite State College offers a bachelor’s of science program in digital media that can be completed entirely online. This course of study is known as one of the best online digital marketing degrees out there. This program enables students to dive into creativity as a focus in business and marketing. Students will learn how to think outside the box about innovative approaches to marketing. Some of the highlights in the courses offered include: design fundamentals, living in a digital democracy, web development, media and strategic communication, foundations of digital media production, and consumer behavior. Granite State offers what is known as a transfer pathway, ensuring that students can easily matriculate in from an associate’s degree education. They also believe in honoring previous learning and life experience as much as possible. The program is flexible enough to work full time while participating as well as gain hands-on learning experience in the field.
Degree Type: Digital media, BS
Johnson & Wales University’s JWU Online program offers a bachelor’s of science in digital marketing and social media program that is considered one of the best online digital marketing degrees in the field. Students in the program will learn how to analyze and collect data for evaluation and to create useful digital marketing and social media strategies. They will also be able to create and optimize web design, evaluation processes in order to work with user experience. Students will learn how to effectively and efficiently create social media and online marketing campaigns. Communication and ethics are highly stressed in this program, as they relate to the business sector and interpersonal exchange. Each course is 8 weeks in length. The entire degree can be completed within four years. The curriculum is known for being career driven and focused, ensuring that students will be ready for the profession, as far as their skills go, upon graduation.
Degree Type: BS Digital Marketing & Social Media
Southern New Hampshire University offers a bachelor’s of science program in digital marketing that can be completed entirely online. This course of study is one of the best online digital marketing degrees that one can find. There is no application fee and the program does not require prospective students to take the ACT or SATs. They are a very transfer-friendly institution and pride themselves on the fact that students can transfer in up to 90 credits from a previous academic experience. This program was designed to help students not only be successful in the world of marketing, but also to prepare them to excel in industry recognized certification exams. The program emphasizes strategies for analytics and brand awareness, utilizing data to uncover the best mode of product promotion, creating marketing plans that are connected to the missions of a variety of companies and organizations.
Degree Type: BS Digital Marketing
Harrisburg University of Science and Technology offers a bachelor’s of science program in management, entrepreneurship, and business administration with a concentration on digital marketing. This program was established to create top notch marketing professionals who are skilled in all facets of the discipline. This includes training students on the ethics behind decision making, search engine optimizations (SEO), leadership, and of course the hard and soft skills related to digital marketing. Students will walk away with complex business and entrepreneurial skills that are transferable to a myriad of disciplines. They utilize the Adobe Connect Learning Management System as well as Moodle to teach and bring students and faculty members together. The programming is designed to be flexible and convenient and fit into the lifestyle of busy professionals and non-traditional learners. They give students the tools to complete the program in a timeframe that works for them.
Degree Type: BS Management, Entrepreneurship, and Business Administration- Concentration In Digital Marketing
Independence University offers a bachelor’s of science program in business administration with an emphasis on marketing. This course of study was designed for working professionals to have a flexible and convenient learning path. Many graduates take on careers such as operations managers, business managers, self employed business owners, and marketing managers. Some of the critical skills students will walk away with in this program include: accounting, technology in marketing, finance, entrepreneurship, retain marketing, advertising, sales management, influence and persuasion in business, among others. This program was designed to be career focused and offer students many skills that will enable them to expediently complete their degree on their own terms. Additional tools like resume building, interviewing tips, networking, and workplace ethics will be uncovered in this program as well. All students will have access to support resources such as career counseling and tutoring along with the course materials.
Degree Type: BS Business Administration-emphasis on Marketing
Savannah College of Art and Design offers a bachelor’s of arts in visual communication that can be completed entirely online. This program has a concentration relevant to marketing called advertising and branding. The entire program is made up of 180 credit hours, 45 of which are dedicated to coursework in advertising and branding. The foundation studies coursework is made up of 25 credit hours and brings together the creative side of marketing. This includes classes such as drawing and color theory. Some of the additional classes include: motion media design techniques, graphic design media management, copywriting: inventing the brand personality, and art direction: typography and persuasive design. There is space for students to choose four additional electives on top of the comprehensive required coursework. Taking this program online gives students the opportunity to work within their e-learning program that has won awards and gained notoriety.
Degree Type: BA in Visual Communication
New England College of Business
The New England College of Business offers a bachelor’s of science degree program in digital marketing that is considered one of the best online digital marketing degrees. This course of study is made up of 121 credit hours. Students will have the opportunity to choose three electives from the following list: viral marketing and digital presence, customer relationship marketing, target marketing and social optimization, web 3.0 and EMG trends in digital marketing, global strategies in digital marketing, and consumer behavior. Students will get a thorough background in business related skills with coursework such as: financial literacy, market research, principles of management, management information systems, principles of public relations, and operations management. This program is designed to be flexible and give students ample opportunities to have a flexible learning environment and transfer in previous academic experience. Students can transfer in up to 40 credit hours from a previous institution.
Degree Type: BS Digital Marketing
How Do I Choose a Digital Marketing Degree Program?
As you can see from the above schools that we have ranked, there are so many excellent choices when it comes to looking at the best digital marketing degree programs. It is important when investing in an academic trajectory that you look deeply at what your goals are within a program and also following the completion of the coursework. The concept of the best digital marketing degree is a personal choice, as everyone has their own nuanced idea of what it is that they are trying to achieve in school and beyond. Some people might be looking for flexibility, while others are interested in prioritizing a hands on learning experience. This includes the option participating in an internship and/ or working within a company or organization that focuses on marketing. You will also notice that some degrees on this list have more of an emphasis on the arts while others prioritize business and business analytics and strategy as they relate to business administration and marking. The other thing that is preferential when it comes to finding the best digital marketing degree program is if the student is interested in studying in a synchronous or asynchronous format. This means that students might want a program where they can log in at any time versus one that has set class times.
Is a Digital Marketing Degree Worth It?
This is again a very personal question. You may be asking yourself Is a digital marketing degree worth it? Well, there are many ways to gain the skills to work in the field of marketing. This can include primarily utilizing hands on experience or achieving a digital marketing certificate, or one might choose to go the route of getting a digital marketing bachelor’s degree. While a digital marketing certificate is much more economical, it is hard to enter the workforce in many circumstances without a bachelor’s degree. If you already have a bachelor’s degree in another field, maybe a certificate is a better fit, but if you are starting from scratch, I would go as far as to say, yes. It is worth it. Though don’t quote me, because this is of course a subjective question. If you do not have a bachelor’s degree and are interested in the comprehensive field of marketing it would certainly be beneficial to take the path of achieving a marketing bachelor’s degree.
How Much Can I Make with a Degree in Digital Marketing?
According to payscale, a digital marketing degree salary is on average $69,166. This, however, offers a wide range. A digital marketing degree specialist makes something within the ballpark of $51,000, while a vice president of marketing might make something like $153,000. This is to say there are many variables in this field, but set your standards high. You can even think big when it comes to a digital marketing education. It is an achievable goal to get a masters degree in digital marketing as well, if you are interested in leadership roles. Experience and education are huge factors when it comes to achieving a high digital marketing degree salary. There are many ways to approach this career path, and as you can see, many focal points that are addressed within related bachelor’s degree programs.
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