2023 Best Online Digital Marketing Master's Degrees

The University of Alabama’s online MS in Marketing from the University of Alabama has a Digital and Social Media concentration that’s designed to give you an edge on your marketing competition.

Only 5% of business schools hold Association to Advance Collegiate Schools of Business (AACSB) and UA is one of them. This program is identical to the in-person degree and taught by the same expert faculty. The degree requires a 30-credit hour curriculum that includes a Capstone Project. You’ll study social media and digital marketing, global marketing principles and management, consultation skills, analytics, and more. Electives include product design, strategy, global business, and import/export strategy. Applications are accepted year-round and among the requirements for admission is a bachelor’s degree as well as GMAT or GRE scores. UA has graduate grants and scholarships specifically for online and distance education students you’ll want to explore.

Offered through UF’s College of Journalism and Communications, this Master of Arts in Mass Communications has a Digital Strategy concentration that will prepare you for a terrific career in marketing.

This program will teach you how to develop effective messages and copy, use social media platforms to build leads and target new customers, understand SEO practices, and use marketing techniques to measure effectiveness and performance. Among the core courses for this MA, you’ll study social media advertising, theory of mass communications, digital marketing copywriting, theory and research, etc. This is a 36-credit-hour, career-focused curriculum, and most students take 1-3 courses each semester and attending fulltime, you can earn your degree in two years. While you’ll still need to meet assignment deadlines, the program is flexible with your schedule, with recorded lectures provided online. Application deadlines are April 1, October 1, and February 1. GRE test scores aren’t required, but you need a minimum 3.0 GPA in your undergraduate work, among other requirements.

Southern New Hampshire University, established in 1963, has grown its online degree programs from 2,800 in 2003 to over 150,000 today. Niche ranks one of its Best Colleges for Business in America for 2022. We rank SNHU in our top 10 Best Online Digital Marketing Master’s Programs for its online MS in Marketing degree.

This program provides current and timely course content in branding, analysis, campaign development, and audience engagement. The curriculum aligns with the American Marketing Association’s Professional Certified Marketer (PCM®) Program standards, which may lead to professional certification. With a Digital Marketing concentration, you’ll study SEO, digital marketing strategies, and how to reach global markets. You’ll become acquainted with email and content marketing, marketing in social media, mobile marketing, and the advantages of “Pay Per Click.” This is a 36-credit-hour program, and SNHU accepts up to 12 hours of graduate transfer credits. Online tuition at SNHU for a master’s degree is a bit below the national average for graduate programs.

If you’re looking for a part-time MS in Marketing degree that will prepare you for work in digital marketing, you’ll want to look at the program at Johns Hopkins University through its Carey Business School.

The 36-credit-hour curriculum includes business foundation studies, functional core courses, and electives. Among classes are topics in consumer behavior, market research and strategy, branding, customer analytics and relationships, integrated marketing strategies, social media and retail analytics, and more. Online courses are typically asynchronous, but some synchronous courses may be included. You can also take advantage of the school’s commitment to career education with the Career and Life Design for Experienced Professionals. Connections are the name of the game in marketing, and as a student of the Carey Business School, you’ll have access to over 25,000 school alums. You’ll want to look into the merit scholarships and other financial assistance offered by the school.

Messiah University is a small, Christian, private school in Pennsylvania that offers an Accreditation Council for Business Schools and Programs (ACBSP) accredited online MBA with a Digital Marketing concentration. While it may be small, it’s recognized as a best-value school and one of the best small colleges in America, U.S. News, and World Report and Niche, respectively. Messiah University has a no-fee tuition policy for graduate students, and the MBA tuition cost for 2022-23 is a reasonable $26,460. Be sure to discuss the Graduate and Adult Degree Discounts to see if you qualify.

The degree requires core courses in business studies such as marketing strategies, decision making, accounting, finance, etc. You’ll learn the definition of the central strategies of digital marketing and its impact on the field. Topics include SEO, web development, mobile marketing, online and email advertising, and more. Coursework also covers the use of data in developing products, services, and communications.

Fort Hays State University has provided online degrees since 2000 and has over 6,000 online students. This school consistently shows up on national rankings for its quality online programs, such as this MBA with a Digital Marketing concentration.

Along with earning your MBA, a Digital Marketing concentration will qualify you to enter one of the newest trends in marketing. This program’s concentration will train you in social media marketing (including content and analytics), strategic digital marketing, and marketing communications integration. You’ll earn 24 credit hours in the core MBA curriculum of marketing topics in strategic management, economics, quantitative methods, information systems, etc. The entire program requires 33 credit hours. Core classes are taught in 8-week sessions by the same faculty as the on-campus students. FHSU has a rolling admission policy, and GMAT and GRE aren’t required. You’ll have an advisor to guide you through the MBA and the lifetime benefit of career placement and counseling.

The Feliciano School of Business of Montclair State University has an online MBA with a Digital Marketing concentration  you can complete in 39 hours (approximately two years.)

Courses are offered in two-eight week terms each semester, and you’re expected to enroll in one or two classes per term. There are six start dates each year. Core business classes covered are managerial economics, information systems, macroeconomics, public policy, market analysis, negotiation, and others. You’ll study digital applications in marketing strategies, customer experience, hyper-targeted media, and integrated digital advertising for the Digital Marketing concentration. Montclair State University is in the 5% of schools holding Association to Advance Collegiate Schools of Business (AACSB) International accreditation. Canvas is the platform used to present classes, tests, and communication with faculty and classmates. The university utilizes Student Success Coaches to provide support throughout your MBA enrollment. U.S. News and World Report ranks Montclair State University in its Best Online MBA Programs for 2022.

The Leavy School of Law urges you to “Cut through the noise with a forward-thinking degree” with its online MS in Marketing degree.

You can enroll full-time or part-time in this 36-credit hour. The program is set up in three-course categories: business foundation, core marketing, and electives. The electives for this MSM cover not only digital marketing but analytics, tech marketing, channel marketing, and others. The 15 courses are offered in four-10 week quarters, and it’s possible to complete your degree in one year. While classes are offered online, you’ll start your program with a residency 3-day weekend on the Santa Clara campus and will count as your first 2 unit course in Marketing Trends and Technology. The GRE and GMAT requirement is waived for qualified applicants and you need to apply by September 4, 2022 for admission for the September 19, 2022 start date.

Emerson College, a private liberal arts school, calls Boston, Massachusetts, home, but it also has robust distance education programs. This school prides itself on innovation, and the online MA in Marketing degree exemplifies that.

With this well-rounded degree, you’ll merge storytelling with marketing analytics and a digital marketing specialization. The online curriculum comprises five core courses and three classes in your field. Core studies include web analytics, digital storytelling and branding, customer behavior, social media and VOC analytics, and digital marketing campaigns. You can choose to specialize in social media and digital PR, content strategy, and marketing analytics. This degree requires 32 credit hours in 8 courses over four semesters and can be completed in 15 months. GRE or GMAT is not required to apply, and you’ll need to apply by August 12 for fall semester 2022 admission.

Concordia University-Chicago, founded in 1864, is part of the Concordia University System and is affiliated with the Lutheran Church-Missouri Synod. Today, the university has four colleges, and the College of Business offers a 100% online MBA with a Digital Marketing specialization.

Accredited by the ACBSP, this degree will prepare you to apply digital marketing theories and practices to adapt traditional marketing ideas and create online digital campaigns. In a 48-credit program, you’ll study mobile marketing, digital strategy, social media marketing communications, and analytics. This program is ideal for entry and mid-level professionals to enhance their strategic and analytic skills. You don’t need GRE scores to apply (and there’s no application fee). Concordia University promises that if there’s no interruption of your MBA studies, there’ll be no increase in your tuition costs, and you’re eligible to apply for federal financial aid. Active military or veterans are eligible for a 20% tuition discount.