Do you already have a bachelor’s degree in a field related to marketing? Maybe you have a four year degree in another discipline, and interested in pursuing a leadership role in the marketing industry? There are many ways to go about reaching this goal. Some people brush up on their skills and open additional career doors by achieving a certificate in marketing, while others decide to go the route of achieving a masters degree in the discipline. These days it is easier than ever to find programs that are both flexible and convenient. Many of which are designed expressly for the working professional to accomplish their degree while working full time and living a busy adult life that may include raising children, etc. Some flexible online programs even allow students to participate in coursework without any particular scheduling obligations. This is called asynchronous learning, where students are able to log into their coursework at their own convenience. Other people prefer taking live classes that meet at a certain time, even if they are delivered in a virtual format.
We have sourced our favorite best digital marketing masters online programs for you. We used the following metrics:
- Graduate Success Rate
We then ranked the programs accordingly. There are many program options on this list that meet a variety of criteria. Take a look and see if something speaks to you.
Johns Hopkins University
Johns Hopkins University offers one of the best online masters in digital marketing programs. Their program is a masters of science in marketing that is designed to train students to build in depth skills beyond the basics of marketing, business, and leadership. This program is designed to be part time; this is a result of its development as a course of study that caters to working professionals. One of the great things about this offering is that students can complete it with an accelerated agenda in under two years. However, feel free to take your time, because you have up to six years to finish at your own pace. For the Spring of 2021 they have waived all of their GRE requirements, making it easier than ever to matriculate. They have an open house that is given virtually for students who are interested in the program and have questions.
Degree Type: Marketing, MS
Santa Clara University
Santa Clara University offers a fully online masters of science degree in marketing that comes out of Santa Clara’s Leavey School of Business. This best online masters in digital marketing degree program is driven to meet the challenges of the times by training change makers to be experts in the field. Though all of the coursework is offered online, they require one residency weekend that brings students together on campus. They have options for students to enroll with full time and part time status. The entire course of study is made up of 15 classes. This includes 36 units. This is four week quarters. The long and short is that students who want to be on an accelerated trajectory can complete the program in as little as one year. Each year they offer two start dates, making it easy for students to matriculate when it is convenient for them.
Degree Type: Marketing, MS
University of Florida
The University of Florida offers a masters of arts program in digital strategy through their mass communications program. This is considered one of the best digital marketing masters online programs according to our metric. The entire course of study is made up of 36 credit hours, three of which are dedicated to a culminating capstone course. Students will learn all of the up-to-date industry standard skills including effective storytelling for brand creation, building leads on social media platforms, implementing and overseeing the strategies behind SEO, complex communication strategies and leadership skills. The core coursework in the program includes: copywriting for digital marketing, mass communication theory, lead generation management, search and display advertising, UX theory and research, and inbound strategy. Many graduates of the program go on to become chief marketing officers, marketing analysts, marketing strategists, and SEO managers. There are three application deadlines per year as well as start dates.
Degree Type: Digital Strategy, MA
The Business School at Rutgers University offers a masters of science digital marketing program that is delivered entirely online. This is considered one of the best online masters in digital marketing. This flexible program was designed to give students the tools to access their classes from anywhere in the world while offering extensive hands on learning opportunities. The inspiration for the program was the goal of increasing the talent pool in the field of digital marketing. This program is made up of 36 credit hours in total. This includes 12 classes that can be completed at an accelerated rate. In fact, students can complete the program in as little as 15 months, though they are given four and a half years to work with as far as completion goes. Students can transfer as many as six credit hours from another graduate program. Rutgers is a comprehensive institution with access to many resources including student services like career development.
Degree Type: Digital Marketing, MS
National UniversityLa Jolla, CA
National University offers a masters of science program in marketing that is designed to be both convenient and accessible for professional students. National University is founded by veterans and they pride themselves on being accessible to adult learners with a variety of life experience, including veterans. They pretty much wrote the book on flexibility and they offer students the ability to take one class per month. Not to mention they enroll students throughout the entire year, so there are no long wait times for matriculation. Some of the classes offered include: content marketing, conversion rate optimization, marketing overview, digital marketing strategy, google marketing analytics, mobile marketing, and search engine optimization. Students will have the opportunity to build skills related to branding expertise, digital leadership, real world project experience, social media, and international marketing, just to name a few. Students will walk away with the skills to make decisions utilizing an ethical framework.
Degree Type: MS Marketing
Temple University offers a masters of science in digital marketing and Innovation program that can be completed entirely online. This best digital marketing masters online degree program is being delivered by Temple University’s Fox School of Business. They consider this a program of breakthroughs. Students will learn how to apply technological innovation to a lucrative career in the business and marketing sectors. This program was designed with working professionals in mind, as they require zero on campus visits. In addition, the course of study was designed to be exceptionally flexible. There is an accelerated 16 month completion pathway for those who want to complete their coursework as expediently as possible. The entire course of study is made up of 30 credit hours, which is nine classes in all. A huge perk of the program is that students will be able to access a myriad of resources, including extensive networking opportunities with digital marketing leaders including an advisory council.
Degree Type: MS Digital Marketing and Innovation
University of Denver - University College
The University of Denver-University College offers a masters degree program in Marketing Communication. This is an online program designed for the busy working professional. They do everything possible to help students manage a work, school, life balance. Students will be able to complete all of the coursework in as little as 18 months time. The term length is 10 weeks. This institution is committed to accessibility, and therefore, their application process is entirely free. The entire course of study is made up of four distinct core courses, five concentration courses, and three elective courses. The core programming includes: applied critical thinking in communication, storytelling through research and measurement, communication inquiry, analysis, and trends, and either a culminating capstone project or a portfolio capstone. The concentration classes include: business fundamentals for communicators, digital marketing communication, marketing analytics, marketing strategy and process, and brand management strategy. Students can choose any electives within the communication management program.
Degree Type: Masters Marketing Communication
University of Alabama
The University of Alabama offers a masters of science program in marketing that is delivered entirely online. This is considered one of the best online masters in digital marketing programs, as it is both affordable and designed to be extremely flexible. The entire course of study is made up of 30 credit hours. Applications can be submitted throughout the year with many opportunities to matriculate when it is convenient for the student. The faculty that teach within this program are the same that facilitate on campus classes. The social media aspect of this program is somewhat unique, and yet speaks to the current framework of marketing that is relevant and cutting edge. The program is fully accredited by the AACSB. There are financial aid opportunities available for students in this program, as well as access to many university wide services and resources.
Degree Type: Marketing Concentration in Digital and Social Media, MS
The Katz School of Science and Health at Yeshiva University offers one of the best online masters in digital marketing programs. This masters of science is designed to be flexible to cater to working professionals who are wanting to increase their career potential. The entire program is made up of 30 credit hours. Students can complete the course work on a full or part time basis. They can complete the program in 12 or 15 months. Prospective students are not required to take the GRE. Applicants will automatically have consideration for scholarships and in demand internships upon acceptance. YU has award winning innovation labs, both with startups in New York and Israel, that students can access. There are many opportunities for students to have access to curricular practical training. This degree is STEM approved. International students have the potential to be approved for as many as 36 months of OPT.
Degree Type: Digital Marketing, MS
Montclair State UniversityMontclair, NJ
The Feliciano School of Business at Montclair State University offers a masters of business administration in digital marketing. This is one of the best online masters in digital marketing programs. The entire course of study is made up of 39 credit hours. Students will also need to complete nine credit hours of concentration courses. Students can complete the program in as little as 27 months. Prospective students with bachelor’s degrees in journalism, communications, and marketing are excellent candidates for this particular program. Other excellent candidates include entrepreneurs who are interested in building e-commerce business or digital marketing firms and professionals who are invested in seeking managerial marketing careers. Students will learn the top notch skills of integrating traditional media with creating traditional marketing plans. They will also learn business leadership skills that include ethical communication and team facilitation. One of the required courses includes Social and Mobile Media: Fundamentals and Analytics.
Degree Type: Digital Marketing, MBA
Brandeis University offers a masters of science program in digital marketing and design that is delivered entirely online. This program is known for being one of the best online masters in digital marketing programs out there, and it is perfect for the busy professional. Students can complete this accelerated program in just one year if they choose the full time option. Students can also choose to take the program on a part time basis. The entire course of study is made up of 30 credit hours, which includes seven classes that are required and three electives. Some of the required courses include: Digital Marketing Strategy, User Experience Design, Search Engine Marketing and Optimization, Conversion Rate Optimization, and Multichannel Marketing Campaigns. Students have a long list of electives to choose from including: digital imaging, video and media production, web development technologies, and special topics in digital marketing and design.
Degree Type: Digital Marketing and Design, MS
Fort Hays State UniversityHays, KS
Fort Hays State University offers a masters of business administration program with a concentration in digital marketing that is delivered entirely online. Students will gain a full understanding of the complexities of marketing. This includes pay-per-click, social media, and even blogging. Students can choose electives from this list: Integrated Marketing Communications, Database Marketing, Strategic Electronic Marketing, social media marketing, and social media marketing and analytics. Students in this program will gain a plethora of business skills that are transferable to many lucrative career paths. They will also gain experience in leadership, complex decision making, communication skills that relate to the business sector, and the ability to work with a variety of clients. One of the perks of this program is that students will have the opportunity to network and study with students from all over the world as a result of the flexible online format. Students can choose to study on a part time or full time basis.
Degree Type: Digital Marketing, MBA
East Tennessee State University
East Tennessee State University offers a masters in digital marketing program through their College of Business and Technology, that is delivered entirely online. This program is for innovators who are interested in being at the cutting edge of the marketing discipline. Students will gain a comprehensive foundation in a myriad of relevant topics including: social media, digital marketing research, search marking, B2B/ B2C digital marketing, web analytics, online consumer behavior, online metrics, and digital marketing strategy. The curriculum is designed to be flexible enough for students who have already entered the professional sphere and have to juggle a balance between school, work, and other life commitments. Key business objectives are emphasized in all of the coursework. All of the classes are taught by the same faculty members facilitating coursework on campus. All of which are professionals in the field of marketing and embedded in the academy.
Degree Type: Digital Marketing, MSDM
Benedictine UniversityLisle, IL
Define your Path is Benedictine’s catch phrase when it comes to their masters of business program in marketing. They want to support students to know where they are going and to head there with ease and confidence. This masters of business administration with a concentration in marketing management is a fully online flexible program that offers cutting edge skills from an institution that has had a stellar track record for 130 years. They are committed to meeting their busy students where they are at, and therefore, they have an accelerated program that enables students to finish in under a year, by taking two classes at a time. Their traditional track, however, is designed for students to take one class at a time and complete the program in two years. Students will choose electives that are relevant to their path; they include: healthcare administration, entrepreneurship, finance, marketing, international business, and accounting.
Degree Type: Marketing Management Concentration, MBA
Saint Leo UniversitySaint Leo, FL
Saint Leo University offers a masters of business administration with a concentration in marketing. This course of study is designed to train professionals to be leaders in the field of marketing. The program was created with working professionals in mind, and therefore, the coursework is incredibly flexible. Students will participate in 2 classes within each eight week term, which ensures students can graduate in one year. The entire course of study is made up of 36 credit hours. There is a great deal of flexibility in the program, enabling students to take up to five years to complete the degree at a pace that works for their lives. There are a myriad of concentrations to choose from, and with the approval of a director, students can pick up to two. The concentration is worth 21 credit hours. There are six start times throughout the year, making it easy to matriculate when it is convenient for the student.
Degree Type: Marketing Concentration, MBA
Fairleigh Dickinson University
The Silberman College of Business at Fairleigh Dickinson University offers a masters of science program in digital marketing that can be completed entirely online. This course of study is built expressly for students to engage with the leadership skills necessary to advance in the field of marketing. Some of the key topics that will be explored in this program include: mobile marketing, web analytics, digital marketing, search engine optimization (SEO), marketing research, search engine marketing (SEM), consumer behavior, email marketing, social media marketing, database marketing and management, website design, and content marketing. The program culminates with a capstone project/ experience that offers students valuable hands on experience. In total the program is made up of 12-14 classes. Most students will complete the program in two years.
Degree Type: Digital Marketing, MS
Messiah College offers a masters of business administration program with an emphasis on marketing that is delivered entirely online. The entire course of study is 36 credit hours in length with new classes that start every eight weeks. The program was designed to accommodate both recent graduates in the field of business and or marketing and working professionals who are interested in boosting their skills to work towards leadership positions. The courses can be six or eight weeks in length, depending on the interest of the student. Students will have access to mentorship from the pool of faculty members who are facilitating the course of study. The program is fully accredited by the Middle State Association of Colleges and Schools as well as the Council for Business Schools and Programs. Students will complete the program in two years. Financial aid is an option for this course of study.
Degree Type: Digital Marketing, MBA
Northern Illinois UniversityDekalb, IL
Northern Illinois University offers a masters of science program in digital marketing that can be accomplished one hundred percent online. This course of study is offered through their College of Business. The entire program is made up of 30 credit hours. The required coursework includes classes in: content marketing, analytics, email marketing, social media marketing, data visualization, marketing research, mobile marketing, database marketing, among others. The online format of the program offers unmatched flexibility, enabling students to continue working full time while moving through the program. The program is fully accredited by the Association to Advance Collegiate Schools and Businesses (AACSB). Students coming in with extensive coursework in business may have the opportunity to waive some of the required credits. This program has a competitive application process, and is designed for students with a high achieving academic background. A GMAT score is required for admission.
Degree Type: Digital Marketing, MS
Concordia University of Chicago
Concordia University of Chicago offers a comprehensive masters of business administration program with a specialization in digital marketing. Known as one of the best digital marketing masters online programs, they offer a flexible format that enables students to continue working full time while moving through the coursework. The framework includes 12 distinct core classes with four that focus exclusively on digital marketing strategy. This includes: digital marketing analytics, mobile marketing, digital strategy and planning, and social media marketing communications. The coursework is made up of 48 hours of training and the semesters are comprised of three sixteen week sessions within a year. Students can complete the program within one year. The application process is free, ensuring they are working to make this process as accessible as possible. Prospective students are also not required to take the GRE exam for admittance. Official transcripts are required for the application process.
Degree Type: Digital Marketing Specialization, MBA
Walden UniversityMinneapolis, MN
Walden University offers a masters of science program in marketing that is delivered in a flexible online format. This is a transfer friendly program offering up to 15 credits that students can transfer in from previous academic experiences. They are currently offering tuition discounts for students who live in the United States, though regardless, the program is affordable. This program is designed both for professionals that are already working in the field of marketing or those who are interested in boosting their skills in the age of digital technology. Students will learn how to build comprehensive marketing strategies that support the needs of real world businesses and organizations. They will have hands on training, such as building a three year marketing plan for a fictional company, and explore all of the ways of implementation. Graduates of the program have gone on to achieve careers in brand management, executives in accounts and marketing, among other relevant leadership roles.
Degree Type: Marketing, MS
Liberty University offers a masters of science in digital marketing and advertising degree program that is delivered entirely online. This program was designed to be flexible enough to cater to working professions in the marketing and business realms. The entire course of study is made up of 36 credit hours and can be completed on an average of one and a half years. The course is made up of such relevant courses as brand management, consumer behavior, strategic communication campaigns for the digital age, and media technologies and communication strategies. Liberty University is an evangelical christian school committed to teaching biblical practice in all disciplines. All of the courses are offered in eight week terms. They have start dates throughout the year, making it easy for students to matriculate when it works for them. This course of study offers students many opportunities for hands-on learning.
Degree Type: Marketing: Digital Marketing Advertising, MS
Ohio Christian UniversityCircleville, OH
Ohio Christian University offers a comprehensive masters in business administration that is delivered entirely online. This course of study was designed with the working professional in mind, and therefore, it is incredibly flexible. They give students the opportunity to log into classes at their own convenience, while offering weekly discussion forums and assignment deadlines. Christianity plays a big role in everything this institution does, so if that speaks to you, this is an excellent fit. Christian principles are deeply embedded into lessons on decision making and critical thinking as well as a myriad of other business related material, including ethics. The digital marketing emphasis offers students additional coursework including: marketing and advertising for managers, digital marketing, psychology of marketing, and product and brand development.
Degree Type: DIgital Marketing, MBA
Southern New Hampshire UniversityManchester, NH
Southern New Hampshire University offers a masters of science in marketing program that is delivered entirely online. This course of study was designed for working professionals to have the opportunity to achieve their degree while staying on their grind. They ensure the support of students who are transferring in from other programs and enable them to transfer in up to 12 graduate credit hours from a previous academic experience. They pride themselves on offering coursework that is relevant to the cutting edge of the industry. They also offer access to classroom materials and a myriad of resources 24 hours a day/ seven days a week, in order to give students the opportunity to study when it’s convenient for them. Some of the topics covered in coursework include: development of comprehensive marketing strategies and plans, brand management, data analysis, among many others. Their curriculum is in alignment with the American Marketing Association’s Professional Certified Marketer (PCM) program standards.
Degree Type: MS Marketing
New England CollegeHenniker, NH
New England College offers a masters of business administration in digital marketing program that is delivered entirely online. Some of the skills highlighted in this particular program include: social media, content marketing, search engine optimization (SEO), and email marketing. The program prides itself on being affordable, flexible, and convenient, while also offering the skills to be at the front lines of the marketing degree path. The core curriculum includes such classes as organizational leadership and change, strategic planning and policy, economics for leaders, finance for leaders, and a culminating capstone project. This pathway is not only convenient, but also efficient. They want to give students what they need in an expedient way. Students are able to complete the program in 20 months. The concentration itself is made up of 12 credits that include: social media campaigns with clients, foundations of digital marketing, and marketing analytics in digital marketing.
Degree Type: MBA Digital Marketing
Emerson CollegeBoston, MA
Emerson College offers a masters of arts program in digital marketing and data analytics that can be completed entirely online. This course of study is known for being both creatively designed and also data driven. Emphasized in the coursework is the art of storytelling and how critical these techniques are for the industry of marketing. Some of the critical skills that this program touches upon include brand storytelling, digital campaign creation, analytics methods and applications, advanced consumer insights, and also certifications combined with hands on experience. The program emphasizes hard and soft skills including leadership and complex communication skills. This program has rolling admissions, so feel free to apply when it is convenient for you as start dates occur throughout the year. There are many potential financial aid opportunities for students as well that can make the program even more appealing. They offer many information sessions for prospective students.
Degree Type: MA Digital Marketing & Data Analytics
Why Should I Get My Digital Marketing Master’s Online?
Achieving a masters in digital marketing online, just like any academic program is a personal path. The program has to speak to you and your unique academic and career goals to be worth your while. As you can see, we have sourced a myriad of stellar online masters in digital marketing programs that cater to some of the same academic trajectories as one another, while many have unique nuances that are specific to that individual program. If you are considering an online masters degree in digital marketing, I would suggest that you make some decisions based on your personal reasoning. For example, if you are business minded and are wanting to deepen your role and have more career potential in the business sector, an MBA might be the approach for you. In fact, you will see that there are many MBA programs that we have listed who offer specializations in digital marketing. If you are an artist or techie, and you are drawn to the discipline of marketing by way of such avenues, you might be more interested in a masters of arts approach, or even a masters of science that specifically emphasizes the branding principles, along with SEO and so forth, of the marketing discipline.
How Do I Choose a Master’s in Digital Marketing?
Again, lean into your own interests when making this critical decision. There are many best masters in digital marketing programs, but what is the best for you, is for you to decide. Maybe convenience and flexibility are your key goals in a program. If this is the case, ensure that the program you pick offers asynchronous learning options, so you can accomplish your coursework when it is convenient for you and your schedule. Also, make sure there are no on campus requirements if you are contending with a busy work/ home life that would make it difficult to step away. The reverse is also true; maybe you are interested in online learning, but would like to have a little face-to-face time or built in networking opportunities. If this is the case, seek a program that has such offerings. Synchronous learning is great for those who would like to have more regular live discussion and active mentorship. Also, look for the aspects of marketing that interest you and be sure the programs you are exploring emphasize them. Many have a business focus, while others are more for the artists and software enthusiasts.
How Much Can I Make with a Digital Marketing Master’s?
The question we’ve all been waiting for–what is a masters in digital marketing salary? Well, according to payscale the average salary for masters in digital market graduates is $67,033. This fluctuates quite a bit on the scale. For example, a marketing director can make close to $99,000 give or take, while a marketing coordinator is somewhere in the $45,000 range. This is on the lower end of things. There are many dollar signs in between, so read between the lines and use this as data to determine the perfect fit for you. This in turn can inform the program that is best for you. There are ranges within positions as well, so look closely. There are many positions within the field of marketing.