Pursuing an Online Master’s in Marketing Management program can be a great way to broaden your knowledge and skills of the marketing field, network with other marketing professionals, gain a new appreciation of advanced public relations and marketing strategies, and hone your management skills of marketing projects and teams. For marketing professionals wanting to enhance their careers or create new career opportunities, a degree like the Online Master’s in Marketing Management degree is designed to play a critical role in doing that very thing.
An Online Master’s in Marketing Management
Before considering a master’s program in marketing management, it’s essential to understand the potential benefits of pursuing the degree online and realize its positive results on one’s professional career. The online marketing master’s degree will benefit the student with its flexibility, accessibility, and affordability, but the attributes don’t end there. Because marketing and management skills are so important to every business sector, Online Master’s in Marketing Management students are able to immediately apply the skills they learn in the online program to their current workplace. There is simply no substitute for having the opportunity to hone expert-level knowledge and skills of the field. To make your search for the best Online Master’s in Marketing Management program an expedited one, we have ranked the best programs in the nation.
To identify the top Online Master’s in Marketing Management programs for this list, we scoured the best business schools in the nation that offer online and hybrid master’s degrees focused on the exciting field of marketing management. These top programs include degrees in marketing, marketing research, marketing analytics, and more. This consensus ranking combines ranking data from five respected business school ranking systems: The Financial Times, Forbes, Bloomberg Businessweek, The Economist, and U.S. News and World Report. The data for each marketing management degree was converted to a 100-point scale, weighted equally, and then averaged to find each program’s Consensus Score. To break any ties, the base tuition of the degree was used.
Michigan State UniversityEli Broad College of Business
Michigan State University delivers an incredible online Master of Science in Marketing Research through the Eli Broad College of Business. This top online program equips graduate students for success in the ever-expanding marketing and promotions industry. The business school prioritizes the real-world application of skills and knowledge to best support distance learners who want to accelerate their successful careers in marketing research. Michigan State’s in-person and online options, world-class design, flexible learning format, and stellar instruction provide working professionals with a competitive edge. Broad’s Master’s in Marketing Research can easily be tailored to fit a student’s active professional and personal schedule. Students, those that choose to visit the campus and those that go online, experience identical courses taught by world-renowned instructors. The MSMR at Broad features a full-time in-person cohort, a full-time online cohort, and a part-time online cohort option. This online Master of Science in Marketing Research fits both today’s job needs and tomorrow’s needs as well.
Penn StateSmeal College of Business
Penn State features an online Master’s in Marketing Analytics and Insights at the Smeal College of Business. This graduate degree in marketing empowers today’s marketers by helping them utilize technology and analytics tools to reach the full potential of their organization’s marketing investments. Instead of drowning in disparate and complex marketing data, enrolled students learn to visualize, integrate, and leverage data to generate meaningful conclusions in the areas of brand management, digital marketing communications, and customer experience and lifecycle. Distance learners can apply this knowledge when designing and implementing results-based digital marketing campaigns and maximizing campaign effectiveness by determining optimized contact frequency and timing. Students will also learn how to measure social media influence, calculate brand valuation, and assess customer preferences and e-commerce trends. This 100% online program gives graduate students the in-depth expertise they need to influence marketing strategy and decision-making in the modern data-driven environment, helping them transform both their organizations and, ultimately, their careers.
University of Texas at DallasNaveen Jindal School of Management
The Naveen Jindal School of Management at the University of Texas at Dallas offers an online Master of Science in Marketing. With its flexible, twelve-course, 36 semester-credit-hour degree plan, distance learners can complete all program requirements at their own pace. Choices abound as the business school features five core courses and over twenty online elective courses for its graduate students in marketing. Program candidates interested in a GMAT or GRE waiver will be happy to know that qualified applicants need not take the placement tests. This online Master’s in Marketing features specialty tracks; however, distance learners may find that the online versions lack every “in-class” course availability. The business school registration experts can help online students get the most out of their advanced degrees. Tomorrow’s marketing experts will thrive from this stellar program offered at the Naveen Jindal School of Management. This degree is as flexible as convenient for working professionals needing a program that will allow them to keep working in their current job positions.
Fordham UniversityGabelli School of Business
An online Master of Science in Strategic Marketing Communications is featured at Fordham University’s Gabelli School of Business. This incredible program at Fordham’s AACSB-accredited business school is currently seeking professionals ready to build on their existing knowledge of the media industry with new ideas, strategies, and tools. Students will learn to create meaningful bonds between consumers and brands throughout the curriculum as they explore integrated strategies related to corporate communications, market research analysis, and consumer insights. This highly focused degree prepares distance learners with the latest techniques and approaches in advertising and marketing, consumer behavior, media strategy, and public relations. Enrolled students benefit from learning a range of strategic advantages for new media technologies, developing effective market research techniques, and gaining consumer tendencies into brand behavior. Gabelli School of Business online learning tools connect students to accomplished Fordham instructors and the global business hub of New York. This degree has it all.
William & MaryRaymond A. Mason School of Business
The Raymond A. Mason School of Business at William & Mary provides an Online Master’s in Marketing. Building on its long history of innovation, William & Mary introduces this online master’s degree in marketing designed to equip the next generation of leaders in the dynamic field. An extension of the long-standing reputation of excellence that makes its graduate business programs among the best in the nation, the business school’s online Master of Science in Marketing provides broad yet deep expertise in the strategies, tools, and technologies used by forward-thinking marketers across multiple industries. This degree is the perfect fit for graduate students hoping to build solid foundations for career pivots into marketing and those ready to position themselves on a trajectory toward upper management. This online Master’s in Marketing features everything they need to know to thrive in today’s rapidly growing digital world.
North Carolina State UniversityPoole College of Management
An online Master of Management in Marketing Analytics is available at the Poole College of Management at the North Carolina State University. This stellar online program equips graduate students with state-of-the-art data analytic tools and techniques that focus on data handling by leveraging meaningful data insights that drive ROI and influence growth. Possessing this essential practical knowledge and real-world experience allows program graduates to make immediate impacts in the workforce. Program designers understand that big data is transforming the landscape of modern marketing. This online Master of Management in Marketing Analytics program develops innovative decision-makers prepared to solve the global market’s most significant information-driven issues. By integrating modern techniques and hands-on experience in the virtual classroom, this high-powered program develops business leaders who gather, analyze and convert substantial amounts of data into powerful strategies. Graduate students enrolled in this program benefit from the faculty’s world-class research, real-world experience, and industry partnerships.
Rutgers, The State University of New Jersey-Newark and New BrunswickRutgers Business School
An online Master of Science in Digital Marketing is offered at Rutgers, The State University of New Jersey-Newark and New Brunswick’s Business School. As emerging technologies, mobile devices, and social media platforms have dramatically changed the way consumers gather, utilize, and share information, program designers have crafted this program to help professionals transform into marketing experts. Successful organizations know digital channels heavily drive that customer purchase behavior. As a result, most employers require extensive research on digital marketing from their employees – even from team members with traditional marketing experience. Rutgers Business School’s online M.S. in Digital Marketing covers this material as a 100% online, AACSB accredited degree intentionally formed to address the need for a substantial talent pool of marketing experts. This dynamic, 30-credit program provides working marketing professionals with relevant content delivered by industry practitioners and scholars with decades of experience in the digital marketing arena. This program delivers.
University of AlabamaCulverhouse College of Business
An online Master’s of Science in Marketing is currently available at the University of Alabama’s Culverhouse College of Business. This intensive graduate program is designed to equip students with advanced analytical marketing skills through hands-on experience so they can launch careers in one of marketing’s many fast-growing fields. Top fields include digital and social media, marketing analytics and decision making, services marketing, marketing research and insight development, professional selling and sales management, and management consulting and project management. Program candidates need not have acquired an undergraduate degree in marketing as a prerequisite for the online Master’s of Science in Marketing. Current undergraduates are encouraged to apply for admission during the fall before or spring of the year admission is desired. The GMAT or the GRE can be pursued for admission. This program features concentrations in Marketing Analytics and Digital and Social Media Marketing. Distance learners wanting a top-notch curriculum will want to research this degree.
University of MissouriRobert J. Trulaske, Sr. College of Business
The Robert J. Trulaske, Sr. College of Business at the University of Missouri offers an online Master of Science in Business with a certificate in Marketing Analytics. Program designers allow graduate students to construct a program format that enhances their skills and accelerates their careers. The online Trulaske M.S. in Business is a customizable interdisciplinary program that enables distance learners to craft a business degree that suits their unique educational needs and career plans. This innovative program features knowledge of business fundamentals delivered through twelve core graduate business credit hours. Students can further expand their education by selecting two graduate certificates from colleges within the University of Missouri system. The online Master of Science in Business lets distance learners build on their experience and gain modern skills through graduate certificates that combine to form a master’s degree. Program candidates are encouraged to start dreaming and then start building.
Texas Tech UniversityRawls College of Business Administration
Texas Tech University provides an online Master of Science in Marketing Research and Analytics at the Rawls College of Business Administration. This marketing program has been designed to prepare graduates for success in the ever-expanding industry of marketing. With this 100% online, 30-hour program, students learn how to analyze data and design marketing research studies using cutting-edge analytical tools in the digital economy. After graduating, professionals will have the knowledge and skills needed to be influential marketing professionals in today’s fast-paced, data-driven environment. A flexible program entry means there are options to begin coursework at the start of any semester with start dates in January, June, and August. The business school gives graduate students the power to start when they are ready. The program’s convenient coursework is completed entirely online during times that best fit professional and personal schedules. Part-time students can earn this remarkable degree in as little as 18 months while preparing for a successful marketing leadership career.
American UniversityKogod School of Business
The Kogod School of Business at American University provides a Master of Science in Marketing Analytics. Program designers make it possible for graduate students to enhance their marketing skills and data analysis. The [email protected] is what the University calls its online Master of Science in Marketing Analytics. It prepares graduate students to apply analytical skills and digital marketing to make data-driven decisions. In as few as one year to 15 months, distance learners will study brand strategy, marketing analytics, and integrated marketing to further their data analysis and marketing expertise. This online degree has been designed for working marketing professionals who need to understand the more complicated aspects of data while advancing their careers. [email protected] graduate students learn how to use digital marketing and market data tools through specialized courses to help their organizations make better-informed decisions and allocate resources efficiently. This highly sought-after degree features a 100% online format.
University of CincinnatiCarl H. Lindner College of Business
The Carl H. Lindner College of Business at the University of Cincinnati currently features an online Master of Science in Marketing. Students enrolled in this M.S. in Marketing at U.C. Online reap the benefits of a high-grade education through the Lindner College of Business but with a class structure that works for them. This Master’s in Marketing can be pursued on a full- or part-time basis with the opportunity to complete the degree in just one calendar year. The reasons to pursue a Marketing master’s degree include the chance to customize the degree around a busy lifestyle, the advantage of one of the most affordable tuition rates in the nation, and the opportunity to learn from world-class instructors who provide personalized attention to every student. Though offered online, this immersive experience offers the chance for graduate students to gain strategic leadership and problem-solving skills and core skills in branding, strategy, market research, buyer behavior, product management, and international issues. Anyone interested in excellent marketing training should consider this degree.
Florida International UniversityCollege of Business
The College of Business at Florida International University provides an online Master of Science in Marketing. Program designers understand that the business world does not stand still. It is an ever-changing landscape, driven by the rapid evolution of mobile and digital technologies with increasingly sophisticated consumers. This online Master of Science in Marketing program at FIU Business has a specialized focus on three key strategic areas essential in today’s business environment: marketing analytics, digital marketing, and brand development. Graduate students enrolled in this exemplary program can pursue their degrees 100% online and graduate with the technical knowledge, relevant analytical skills, and sought-after versatility that being a marketing leader requires. The College of Business graduates are prepared to launch careers as social media directors, marketing managers, marketing analysts, account executives, digital media specialists, and brand managers. Florida International’s high-quality program would be an excellent asset to any marketing professional’s resume.
Temple UniversityFox School of Business
Temple University’s Fox School of Business provides an online Master of Science in Digital Innovation in Marketing. This exemplary distance degree features courses in technology and marketing, so students can enhance their knowledge and skills to grow their careers in a rapidly evolving field. With the program delivered 100% online with no on-campus requirements, this graduate program is ideal for actively working professionals. As an additional benefit, the degree’s 16-month completion timeline is already mapped out to help with students’ work-life balance. Program designers make sure that students can make technology-enabled transformation their brand. This program is comprised of 30 credits/nine courses. It is ideal for professionals looking to emphasize the intersection of technology and marketing. All online students enjoy access to an advisory council of digital marketing leaders and real-time virtual engagement with instructors and classmates. It is clear to see why this incredible degree is one of the nation’s best.
University of Colorado DenverBusiness School
The University of Colorado Denver’s Business School features an online Master of Science in Marketing. As we all know, digital is here to stay, just as understanding how technology works in modern concepts in marketing is essential to the success of every organization. Graduate students pursuing this online Master of Science in Marketing at the CU Denver Business School learn from award-winning instructors, enjoy industry-relevant courses, and gain insight into the complexities of modern marketing. The online M.S. in Marketing features three future-focused concentrations that link marketing management with current consumer behavior, digital transformations in global services, global sustainability, brand communication, and digital analytics. Through collaborative class assignments and experiential learning, distance learners will learn how to create and analyze solutions to critical issues. A bonus to this program is that no GMAT or GRE is required for those who qualify.
Texas A&M University-CommerceCollege of Business
The College of Business at Texas A&M University-Commerce provides an Online Master of Science in Marketing. This program has been designed to enhance a graduate student’s marketing skills and competencies. Enrolled distance learners use cutting-edge analytics and are exposed to topics like market analysis, strategic decision making, customer insights, customer relationship management (CRM), and digital marketing. The program’s curriculum helps graduate students prepare to develop and deploy marketing strategies based on analytics, creativity, and innovation that help influence market success. Experienced professionals looking to expand their skills or wanting to add a marketing edge to expand their professional horizons will find that this online program will help take them to the top. Some of the core courses within this 100% online program include Applied Business Research, Marketing Management, Product Innovation and Supply Chains, Consumer and Buyer Behavior Analytics, Interactive and Digital Marketing, and Intergraded Marketing Communications and Promotions. This excellent marketing program will satisfy the most discerning business student with high quality at an attractive price.
East Tennessee State UniversityCollege of Business & Technology
The East Tennessee State University College of Business and Technology provides an online Master of Science in Digital Marketing Program. With its ever-changing, fast-paced online atmosphere, modern marketing has significantly evolved and will continue to do so. Therefore, this online degree encompasses an innovative, cutting-edge curriculum and learning environment that directly produces dynamic, knowledgeable graduates prepared for the future of digital marketing. East Tennessee’s online Master of Science in Digital Marketing degree focuses on the marketing field in the digital environment, emphasizing being current and relevant. Courses cover social media, digital marketing research, search marketing, web analytics, B2B/B2C digital marketing, online metrics, digital marketing strategy, and online consumer behavior. The capstone experience is called Digital Marketing Strategic Experience. It exists as a culminating course for all graduate students pursuing this degree. Currently employed students complete a strategic experience project related to their current position. This online program offers lots of bang for the academic buck.
Loyola University New OrleansJoseph A. Butt, S.J., College of Business
An online Master of Science in Marketing and Communications is currently available at the Joseph A. Butt, S.J., College of Business at Loyola University New Orleans. This stellar degree helps professionals learn how to get their messages out to the world while accelerating their careers in communications and marketing. Enrolled students can expect to expand their industry expertise and develop strengths as leaders. This online M.S. in Marketing and Communications from Loyola University New Orleans graduate students connect their creativity to their career goals with a fully customizable program based on their interests. Distance learners can complete the 30-credit program in as little as twelve months or take their time and earn the degree over two years. Program candidates can also choose from fall or spring start options. This remarkably versatile master’s is ideal for actively working professionals in advertising, marketing, public relations—or recent undergraduates in general business, marketing, journalism, or communications. Students can also expect to grow their professional networks while enrolled in this exemplary program.
Northern Illinois UniversityCollege of Business
Northern Illinois University offers an online Master’s Digital Marketing at the College of Business. This incredible online program allows students to choose courses within the digital marketing foundation requirements that best fit their needs and goals. Core courses include, but are not limited to, marketing research, social media marketing, analytics, content marketing, mobile marketing, email marketing, data visualization, paid digital marketing, and database marketing. Northern Illinois’ degree is the first 100% online Association to Advance Collegiate Schools of Business-accredited master’s degree in digital marketing delivered at an Illinois-based university. Distance learners can take advantage of the program’s flexible scheduling. Courses are structured into five- and eight-week sessions offered throughout the year. The program addresses deficiencies in undergraduate coursework and focuses on acquiring digital marketing skills and knowledge. By the conclusion of this top-notch degree, graduate students will have a master’s degree and be prepared to pursue recognized digital marketing certifications.
Fairleigh Dickinson UniversitySilberman College of Business
The Silberman College of Business at Fairleigh Dickinson University features an online Master’s in Digital Marketing. Program designers understand that effective digital engagement is essential in today’s marketplace. Students enrolled in this program gain the expertise they need to get ahead in their careers. The online Master’s in Digital Marketing equips them with the skills they need to become leaders in their fields. Silberman’s innovative curriculum introduces distance learners to a full suite of digital marketing areas. They will gain the comprehensive training needed to complete a digital marketing portfolio and reach the upper levels of professional success. When students graduate, they will be equipped to advance into any number of positions in the world of digital marketing. Among these include roles in content creation, digital and interactive marketing, creative services, social media, production, and operations. The program also helps them to gain certification in both Google Analytics and Hootsuite. Today’s marketing students will want to explore this excellent degree.
Eastern Michigan UniversityCollege of Business
The College of Business at Eastern Michigan University provides an online Master of Science in Integrated Marketing Communications. Enrolled students can take their passions and talents for marketing to the next level. Those inspired to grow as marketing or communications professionals can take advantage of the flexibility and convenience of online learning and enroll in EMU’s online Integrated Marketing Communications program. The IMC master’s degree can be completed in just 24 months and the graduate certificate in a little over one year. IMC students collaborate with professional peers from across the nation to learn the most effective marketing strategies in business. Enrolled students also discover how to create seamless, integrated marketing communications plans and gain the practical skills they need to build a successful brand. The 100% online Integrated Marketing Communications program at Eastern Michigan University is geared toward today’s active business professionals.
Fairfield UniversityCharles F. Dolan School of Business
An online Master’s in Marketing Analytics & Strategy is featured at Fairfield University’s Charles F. Dolan School of Business. Fairfield Dolan’s STEM Designated M.S. in Marketing Analytics and Strategy program is designed to foster strategic thinking and analytical knowledge and skills to address today’s business needs. Under the guidance of expert instructors, graduate students will develop a deeper understanding of marketing, analytical and strategic skills combined with experiential learning in the virtual classroom using real-time business projects. Distance learners learn how to apply statistics when considering marketing analytics challenges to make solid business decisions. The program uses business data like Nielsen/IRI, consumer insights, digital analytics tools like Google Analytics, Excel, SPSS, and Qualtrics analytical tools to improve research-based strategic decisions that drive an organization’s bottom line. The final course of this remarkable degree is a capstone project which gets students to apply what they have learned to solve marketing issues for real businesses. From start to finish, this program has it all.
Saint Joseph's UniversityErivan K. Haub School of Business
An online Master’s in Marketing is delivered at Saint Joseph’s University’s Erivan K. Haub School of Business. This excellent distance degree provides students with the theory, tools, and practical knowledge required for career advancement in the marketing world. A Marketing M.S. from Saint Joseph’s University will help graduate students advance their marketing careers. They can complete the entire program in just one to two years, whether online or on-campus, in Philadelphia, Pennsylvania. Graduate students enrolled in Saint Joseph’s University’s online Master’s in Marketing program cover topics like Consumer Behavior, Marketing and Consumer Trends, Marketing Analytics, and Marketing Research. Program designers make sure that distance learners have the chance to take what they learn and apply it to real-world professional experiences. The core curriculum has been designed to develop essential marketing competencies. The focus on analytics will help students collect and evaluate data to optimize their marketing campaigns. Whether you are starting a marketing career or looking to pivot into the industry, this degree is a great resource.
Pacific Lutheran UniversitySchool of Business
The School of Business at Pacific Lutheran University provides an online Master of Science in Marketing Analytics. Graduates of this online M.S. in Marketing Analytics receive top-notch in-demand training that can lead to great paying positions. Those interested in pursuing fulfilling careers that allow for many different options in business, government, and nonprofits, as well as the potential to personalize their paths and become experts, will want to consider this stellar program. Program architects have built this degree for graduate students interested in creative corporate brand development, data analytics, or the digital/social marketing world. This 100% online Master’s in Marketing Analytics features exceptional training for many inspiring career paths. The MSMA at PLU is a fully online program that opens the doors to one of the fastest-growing professions in the global digital economy. Information-driven decision-making and the effectiveness of marketing are crucial to an organization’s sustained growth and success. This degree delivers on all levels.
Oregon State UniversityCollege of Business
An online Master of Science in Business with a Marketing Insights and Analytics option is currently available through the College of Business at Oregon State University. This program’s marketing insights and analytics specialization dives into the fusion of marketing insight, which gives a theoretical comprehension of what influences customer behaviors. The stress on business analytics provides a robust big data analytical techniques education. Enrolled students within this online graduate program learn how to incorporate consumer insights and innovative decision-making to develop marketing strategies. Distance learners master a series of techniques by working through a capstone project that addresses a real-world business problem. Courses within this stellar business degree include Data Analytics for Competitive Advantage, Data Management, Data Exploration and Visualization, Data and Text Mining, Search Marketing, and Customer Relationship Management. This online degree has a lot going for it.
Professionals in the field of marketing live to sell products and services. They have spent years developing a keen understanding of what customers want and how to create, promote, and sell a product accordingly. A degree like an Online Master’s in Marketing Management provides graduate students with the skills and knowledge they need to guide organizations in developing a marketing strategy that will directly result in product sales. Marketing Managers hold a vital position because marketing exists as an inseparable component of business. A business can spend decades producing an excellent and valuable product, but customers will never find out about it or purchase it unless they know it exists.
Recently, some business schools have reported seeing an increased interest in specialized master’s programs, while applications and enrollments in full-time MBA programs have somewhat declined. One of the most popular master’s degrees in business offered today by the nation’s most respected business schools is the Master’s in Marketing.
Here are several significant reasons why a marketing management master’s degree can be a valuable pursuit for all kinds of professionals looking for an advantage in business leadership, regardless of their experience level in the field.
An Online Master’s in Marketing Management Program Can Open Doors to a Salary Increase
It is no secret that master’s degree holders take home nearly 20 percent more in annual earnings than working professionals who only went so far as to complete an undergraduate program. So, if you are working in marketing and want to increase your earning potential, a graduate degree can have a direct impact on that potential.
A degree like an Online Master’s in Marketing Management offers multiple paths for increased salary. The spectrum of technological skills graduate students develop in a forward-thinking, innovative marketing master’s program is designed to prepare students to take on more responsibility at their current organizations and become qualified for increased compensation based on those new skills. A master’s degree also makes employees more valuable when they plan to reenter the job market or during the time they seek a degree if they pursue an online degree in marketing. Your average master’s program in marketing will include core coursework in the foundational business leadership competencies that can position workers to move into lucrative management roles.
An Online Master’s in Marketing Management Program Can Help Structure a Professional’s Marketing Skill Set
Master’s degrees in business, whether in marketing or any other field, are ideal for individuals whose professional careers have taken them in directions they did not initially plan for or forecast. Many who go into successful careers in marketing did not intend to do so while pursuing their undergraduate degree. Today, it is common for marketing departments to be littered with employees from diverse arrays of academic backgrounds, including a healthy number of history, English, communications, or other humanities majors.
Professionals who find themselves working in marketing yet lack formal academic training in the field can discover that an Online Master’s in Marketing Management Program is an effective tool in developing and improving their practical skillset and knowledge of the theory and reasoning which underlie current best practices. For instance, a marketing master’s curriculum may include core courses that include marketing training aspects to understand the basics. Add to that a host of elective courses in specialized marketing technologies and strategies, and you have a well-balanced degree plan.
An Online Master’s in Marketing Management Program May Influence a Fresh Career Path or Advance a Current One
The Bureau of Labor Statistics reports that workforce participants will hold an average of 12 job positions throughout their lifetime. Therefore, statistically speaking, all workers find themselves looking for new opportunities within their professional careers. The marketing world will resonate as an exciting field for professionals who have invested their careers in other roles within organizations as they are searching for more creative outlets for their talents.
A marketing graduate degree is a perfect starting point in the field for professionals interested in pivoting into an innovative and relevant business market. A distance degree like an Online Master’s in Marketing Management can sometimes be completed in as little as twelve months and requires no job change while the degree is being completed. Many business schools also give distance learners the chance to take five years or more if professional and personal needs require a longer time for education. An online degree provides marketing students with a new framework of knowledge and skills in a relatively short amount of time, enabling students to confidently seek marketing positions, even if marketing was not a part of their professional backgrounds.
An Online Master’s in Marketing Management Program Helps Professionals Stay Ahead of the Curve
The field of marketing includes constant and consistent change as messaging and strategies evolve to keep up with improved technologies and shifting cultural sensibilities. To accommodate the demand, the nation’s best master’s degrees in marketing focus on the skills and tools that exist at the cutting edge of the field.
Expertise in contemporary marketing technology is vital for those wanting to thrive in the current digital marketing ecosystem. This includes mastering essential marketing software like Marketo, Salesforce, and Google Analytics while also developing a strong sense of best practices of digital marketing strategies like social media marketing, search engine optimization, and internet advertising. Graduate students interested in pursuing a marketing degree will want to enroll in a program that values the essential nature of tech-savvy marketing leadership.
An Online Master’s in Marketing Management Program Can Help Students Finish a Degree Faster
One of the critical differences between a degree like an online master’s in marketing management and a traditional MBA is the duration to complete the program. Specialized business master’s programs can often be completed in just one year, compared to 24 months or more for typical on-campus MBA programs. Given this attractive timeline, an online master’s degree in marketing reveals itself a very efficient route to career development for all professionals, whether they have previous experience in marketing or are just entering the field. There has never been a better time to consider a high-quality business education like an Online Master’s in Marketing Management.