An online master’s degree in the field of Marketing Management gives graduate students a flexible set of skills that they can apply to an array of employment settings, making them more competent at adapting to the changing job market. As cultural and technological changes occur, marketing professionals must explore new marketing approaches, and an advanced degree in the area of marketing and management is a great way to stay ahead of the curve. Because marketing is such an integral part of business, there are over 1,100 four-year colleges and universities offering advanced degrees in the area of marketing. With that large of a degree pool to choose from, students need to narrow down the best degrees to consider. A degree like the Online Master’s in Marketing Management is a great way to get a leg up on the competition in marketing with the flexibility of advancing your education wherever you might be. Here are the 25 best Online Master’s in Marketing Management degrees in the country.
To find the best Online Master’s in Marketing Management programs, colleges offering online or hybrid master’s degrees in the field of marketing were explored. These programs were ranked in this list on their reputation, convenience, and affordability.
To find the overall reputation of each marketing degree, information was combined from a US News ranking, a Princeton Review list, and each school’s College Consensus Score. The data was averaged and placed on a 100-point scale.
To calculate the convenience of each marketing program, two factors were considered: whether it can be completed in a 100% online format and whether the GMAT/GRE test score requirement is waived or omitted during the admissions process.
To compare the affordability of each marketing degree, the base tuition was calculated, excluding fees. All tuition data was taken directly from each college’s website. The tuition was inverted and placed on a 100-point scale.
University of AlabamaCulverhouse College of BusinessTuscaloosa, AL
The University of Alabama delivers an online Master of Science in Marketing with a specialization in Marketing Analytics. Business school leaders understand that the most successful business strategy is one that starts with a strong marketing plan. In increasingly competitive organizations with educated customers who are more engaged than ever, industries value expertise in marketing. The 30-credit hour program from the Culverhouse College of Business allows students to set themselves apart with a Master of Science in Marketing. The instructors who teach in this stellar program are the same staff who teach on UA’s main campus. Professors at the University of Alabama have earned a reputation as experts and leaders in business education. Distance leaders can select specializations to tailor their curriculum to their personal career needs. Coursework includes many vital certifications for today’s modern marketing practices. The University of Alabama’s online graduate Master of Science in Marketing with an emphasis in Marketing Analytics is AACSB accredited.
Penn StateSmeal College of BusinessUniversity Park, PA
Penn State delivers an online Master’s in Marketing Analytics and Insights at the Smeal College of Business. The 30-credit hour program will provide distance learners with theoretical foundations, critical thinking skills, and analytical tools to efficiently apply data in making strategic marketing decisions. Graduate students enrolled in the program will be challenged to use real data sets to discover and solve critical marketing issues in the areas of customer experience management, customer acquisition and retention, market evaluation, brand management, and digital marketing communication. Penn State has set the tuition rate for this high-quality program at between $30,000 and $35,000. A completely 100% online format means that distance learners will never have to travel to the school’s campus in University Park, Pennsylvania, from the time they apply for the program until the day they graduate. There is no GMAT or GRE score requirement during the acceptance process, which saves candidates time and money getting started.
Marist CollegeSchool of Communication and the ArtsPoughkeepsie, NY
The School of Communication and the Arts at Marist College currently offers an online Master of Arts in Integrated Marketing Communication. Marist College has provided a comprehensive online Integrated Marketing Communication Graduate degree since 2012. The IMC Marketing Master’s program centers on strategic communication tactics and modern-day digital interactive marketing. Each course specializes in how marketing professionals can understand and process strategic marketing plans to deliver a consistent theme that reflects a brand’s products, values, and company mission across a myriad of channels. Marist’s online Integrated Marketing Communication program consists of a 100% online curriculum, allowing distance learners to earn a marketing master’s degree at a pace that suits their schedules and professional demands. The online courses have been designed to create a cohesive program, fusing all facets of modern-day marketing realities. Online Integrated Marketing Communication courses cover topics like advertising, global marketing insights, public relations, analytical tools, social media, strategy, marketing research, and branding.
Rutgers, The State University of New Jersey - Newark and New BrunswickBusiness SchoolNew Brunswick, NJ
An online MS in Digital Marketing is offered at the Business School at Rutgers, The State University of New Jersey – Newark and New Brunswick. Business school leaders understand how emerging technologies, mobile devices, and social media platforms have dramatically changed the way consumers gather, process, and share information. Successful organizations know that customer purchase tendencies are heavily influenced by digital channels, while marketing budgets follow that trend. As a result, most employers desire more extensive digital marketing knowledge from their staff, even from employees with traditional marketing roles. The online MS in Digital Marketing from Rutgers Business School is an AACSB-accredited degree intentionally designed to address today’s need for a larger talent pool of digital marketing professionals. Consisting of 36-credit hours, this in-depth and dynamic degree equips marketing professionals with current and relevant content delivered by industry scholars and practitioners with years of experience in the digital marketing field.
Saint Joseph’s UniversityErivan K. Haub School of BusinessPhiladelphia, PA
The Erivan K. Haub School of Business at Saint Joseph’s University provides an online Master of Science in Marketing. An online Marketing MS from Saint Joseph’s University will help distance learners advance their marketing careers. Graduate students can complete the 30-credit hour program in as quickly as one year. Most students take two years to graduate with the degree that features an online or on-campus format. The top-ranked Master of Science in Marketing degree at Saint Joseph’s University equips students with the tools, theory, and practical skills necessary for career advancement. The program’s core curriculum is designed to develop crucial marketing competencies, while the emphasis on analytics will help online students collect and assess data to optimize their campaigns. The tuition rate advertised by the Erivan K. Haub School of Business is an attractive $30,000 to $35,000. Throughout the program’s duration, students will have opportunities to engage with business leaders, work on actual case studies, and learn from top-notch instructors who are experts in the field.
West Virginia UniversityReed College of MediaMorgantown, WV
An online MS in Integrated Marketing Communications and an MS in Data Marketing Communications is available at the Reed College of Media at West Virginia University. Program designers have constructed these 30-credit hour programs to function as flexible degrees available exclusively online. Graduate students need ten courses to earn their online Master of Science in IMC. With over 25 electives to choose from, with specializations in topics like creative strategy and digital and social media, distance learners can create their ideal educational experience. Graduates of the program will be confident in filling a marketing void within an organization, sharpening skills to prepare for a promotion, or pursuing a subject that they’re passionate about. There are zero in-person commitments throughout the program. Students can sign up for multiple courses at a time to graduate at an accelerated pace or spread them out to balance the education with family and work. The tuition rate for this degree at West Virginia University is less than $25,000. The Data Marketing Communications degree is a cohort style program that focuses on quantitative data and decision making within the exciting field of marketing.
University of Texas at DallasNaveen Jindal School of ManagementRichardson, TX
An online Master of Science in Marketing is offered at the University of Texas at Dallas’ Naveen Jindal School of Management. The Flexible 36-credit hour program at UT Dallas allows graduate students to take classes virtually anywhere in the world at a pace that suits them best. Program architects have provided distance learners with five core courses and more than 20 online elective choices to better suit their professional needs. While the admission office does include a GMAT or GRE score submission, qualified candidates to the Naveen Jindal School of Management will receive a waiver for the placement test. Oklahoma residents receive a special tuition rate. Veterans, their spouses, and their dependents who qualify will receive in-state tuition rates no matter what state they reside in under the Choice Act. Marketing Management electives within the 100% online program include Interactive and Digital Marketing, Marketing Web Analytics & Insights, Brand Management, Predictive Analytics Using SAS, Advertising & Promotional Strategy, and Pricing. Tuition for the program is less than $30,000.
University of DenverUniversity CollegeDenver, CO
An online Master of Arts in Communication Management with a concentration in Marketing Communication is currently available at the University College at the University of Denver. Students enrolled in this program have the opportunity to create integrated marketing campaigns driven by strategic objectives, reach clearly defined consumers, and deliver calculated results. Distance learners in this 100% online program discover the power of brands and are taught to determine how to craft, deploy, and evaluate campaigns from start to finish. University Collee leaders provide hands-on guidance as graduate students evaluate traditional and digital marketing communication strategies and dig deep into marketing trends, including search, social, mobile, email, and more. Graduates of the 48-credit hour degree will be competent in designing, managing, and measuring persuasive digital marketing campaigns and assessing the current scope while predicting future trends in marketing. The University of Denver has priced this high-quality online degree at just over $35,000 in tuition.
Boston UniversityMetropolitan CollegeBoston, MA
The Metropolitan College at Boston University provides an online Master of Science in Global Marketing Management degree. Distance learners enrolled in the online Master of Science in Global Marketing Management degree benefit from a robust academic core in marketing supported by state-of-the-art courses in areas with a critical impact on the field. Data analysis, e-commerce, product and service development, financial and economic analysis, and project management are all covered within the program. Graduates of the Global Marketing Management graduate program obtain a broad understanding of the decision-making, marketing research, and advanced marketing techniques necessary to excel in the global marketing field. The 100% online program also offers a well-rounded comprehension of the cultural, international, financial, and geopolitical economic issues that affect strategies and activities related to importing/exporting and international commerce. Graduates of the online master’s degree in Global Marketing Management will be competent in demonstrating an understanding of innovative and critical thinking, an awareness of global business, enhanced project leadership and communication skills, and the technical tools and techniques necessary for business decision-making.
Emerson CollegeDepartment of Marketing CommunicationBoston, MA
Emerson College provides an online Master of Arts in Digital Marketing and Data Analytics at the Department of Marketing Communication. The creatively designed and data-driven program from Emerson draws a straight line between the science and art of marketing through digital storytelling and analytics. Graduates of this 100% online program will lead as stand-out, innovative marketers that organizations and companies desire. The curriculum fuses digital marketing practices with analytics knowledge. Students can expect to become connected to a diverse and innovative network of communications professionals. Degree holders will be prepared for in-demand marketing roles such as director of marketing, marketing manager, marketing specialist, and marketing research analyst, to name a few. Data and digital marketing skills have never been more crucial. The Department of Marketing Communication diverse student community and forward-thinking worldview guided school leadership to strategically design the DMDA program to meet the evolving marketing job landscape. Emerson’s program sits just north of $40,000 in tuition.
Temple University Fox School of BusinessPhiladelphia, PA
The Fox School of Business at Temple University currently features an online Master of Science – Digital Innovation in Marketing. This attractively priced 30-credit hour program is an online degree that equips digital marketing innovators and leaders. Distance learners will learn how to apply exciting new technologies as they assess and analyze data with today’s sophisticated analytics. The next generation, 100% online format, integrates high engagement, professional development, and networking into a streamlined and accelerated 16-month program. Graduate students are encouraged to invest in their futures with this part-time program designed for working professionals. Students will become leaders in driving the technology-based transformation of the marketing function and develop a customized digital marketing strategy. Graduates of the online Master of Science – Digital Innovation in Marketing will confidently apply the latest digital innovations such as mobile, big data, social media, and location-based services to marketing campaigns. The tuition rate of well below $15,000 associated with this degree makes it one of the most affordable programs within this ranking.
Georgetown UniversitySchool of Continuing StudiesWashington, DC
The School of Continuing Studies at Georgetown University provides an online Master’s in Integrated Marketing Communications. The 33-credit hour degree places graduate students at the intersection of creativity and strategy. Distance learners will study the full breadth of communications disciplines—including word-of-mouth marketing, advertising, social media, and direct marketing—and understand how to synthesize them into a cohesive brand engagement. Georgetown distance learners also have the chance to develop their skills and portfolios through class trips, real-world client interaction, and networking events alongside some of the industry’s top organizations. Perfect for working professionals, this program is designed to fit an active professional schedule. The School of Continuing Studies offers flexible options to take classes on campus, online, or through a hybrid combination of both—so students don’t have to interrupt their careers to earn their degrees. Better yet, students can directly apply everything you learn to make an immediate impact in the workplace. The tuition rate of this program is less than $50,000.
Texas Tech UniversityRawls College of BusinessLubbock, TX
Texas Tech University’s Rawls College of Business provides an online Master of Science in Marketing Research and Analytics. The listed prerequisite for acceptance into this program is an undergraduate degree. This is a 100% online master’s program and will be available every semester for entrance. Candidates may apply for admission into the program during the fall, spring, and summer terms. The 30-Hour Master’s in Marketing Research and Analytics degree focuses on both qualitative and quantitative methods and their application within a marketing context. Distance learners will learn how to analyze data by using cutting edge statistical techniques and understand the intricacies of how to apply the results to determine and reinforce marketing-related decisions in organizations. Courses within the program include Marketing Concepts and Strategies, Marketing Analytics Basics, Consumer Behavior Research, Statistical Concepts for Business and Management, Measurements and Survey Research in Marketing, Advances Statistics for Marketing, Market Forecasting and Analytics, Qualitative Research in marketing, and Applications of Marketing Research.
Northern Illinois UniversityCollege of BusinessDekalb, IL
The College of Business at Northern Illinois University provides an online Master of Science in Digital Marketing. The business school’s 100% online program allows graduate students interested in a career in marketing to choose the classes within the digital marketing requirements that fit their current needs and future goals. Courses include, but are not limited to, mobile marketing, social media marketing, marketing research, analytics, content marketing, email marketing, data visualization, paid digital marketing, and database marketing. This 30-credit hour distance degree is the first 100% online AACSB-accredited graduate degree in digital marketing available at an Illinois-based university. Graduate students can take advantage of flexible scheduling, as the courses are formatted into five- and eight-week sessions provided throughout the calendar year. By the program’s end, distance learners will have an advanced degree in marketing and will be aptly prepared to earn recognized digital marketing certifications. Northern Illinois’ 100% online Master of Science in Digital Marketing degree allows students the ability to balance family and work-life while earning a stellar degree in this highly in-demand field of business.
Lasell UniversitySchool of BusinessNewton, MA
Lasell University’s School of Business provides an online Master of Science in Marketing. Every type of business in every type of industry utilizes marketing professionals. To be successful, organizations must know their competition, be agile, anticipate trends in the industry, be consumer-focused, and identify potential markets. The 100% online MS in Marketing centers on market research, data-driven analytics, digital strategy, and new product development to make distance learners holistic and valued voices in marketing. Lasell’s MS in Marketing curriculum has been developed by industry leaders who know where the field is going. Courses within the program include New Product Development, Marketing Research & Data Analytics, and Digital Marketing. Designed for today’s working professionals, the School of Business online course format provides unmatched flexibility to suit active lifestyles. The business school’s extensive graduate student services ensure that graduate students are linked to the Lasell community and fully supported throughout the program. Program designers encourage students to take full advantage of leadership opportunities and courses that are built into the curriculum.
East Tennessee State UniversityCollege of Business and TechnologyJohnson City, TN
The College of Business and Technology at East Tennessee State University provides an online Master of Science in Digital Marketing. Business school leaders understand that within the fast-paced, growing, and ever-changing online atmosphere, marketing has significantly evolved and will continue to do so in the foreseeable future. This 36-credit hour program encompasses an innovative, cutting edge curriculum and learning atmosphere with the mission to produce dynamic, knowledgeable professionals who are prepared for the future of tomorrow’s digital marketing. The 100% online Master of Science in Digital Marketing program from East Tennessee State University centers on the field of marketing in the digital environment with the concentration of being relevant and modern. Courses cover subjects such as (but are not limited to) digital marketing research, social media, B2B/B2C digital marketing, search marketing, online consumer behavior, web analytics, online metrics, and digital marketing strategy. The Digital Marketing MS program is provided through the East Tennessee State University’s College of Business and Technology, which has the honor of being one of the elite business colleges in the world to have received accreditation from the prestigious AACSB.
Regis UniversityAnderson College of BusinessDenver, CO
The Anderson College of Business at Regis University provides an online Master of Science in Marketing. Designed for mid-level and entry-level marketing professionals with a need for more significant skills and knowledge, Regis University’s 30-credit hour, values-centered marketing degree does more than show students how to sell products. Distance learners will identify and assess real market segments, determine value propositions that benefit organizations and consumers, and discover genuine market tendencies as a steward of society. Program designers at the Anderson College of Business understand that marketing is a vital business function that goes far beyond promotion and advertising. Marketing is the heart of success in any business – the crux of an organization’s success and profitability. Regis focuses on cultivating the leadership skills to create a vision centered on ethical values, think critically, and discern the future while taking risks within an evolving global landscape. The Anderson College of Business has set the tuition rate of this degree at between $25,000 and $30,000.
Webster UniversitySchool of CommunicationsSaint Louis, MO
An online Master of Arts in Advertising and Marketing Communications is currently available at the School of Communications at Webster University. Communication school leaders have designed this degree specifically for distance learners who are interested in advertising and marketing communications, with or without professional or academic experience in the field. The 36-credit hour program prepares inexperienced students for successful careers in advertising and marketing communications while giving experienced students the additional theory and application needed to advance in their careers. Distance learners entering this program with a solid educational background or at least three years of relevant professional experience in this area will be eligible to waive one of the required core courses. Candidates are encouraged to consult with a School of Communications academic advisor before registration to discuss the qualifications. This 100% online degree is theory and application-based and is not intended to be production oriented. Graduate students interested in acquiring tactical production skills or developing a creative portfolio may want to consider undergraduate course work in advertising.
Yeshiva UniversityKatz School of Science and HealthNew York, NY
Yeshiva University’s Katz School of Science and Health provides an online Master of Science in Digital Marketing and Media. The 30-credit hour program equips students with essential marketing, data analytics, media, and communication skills to engage with digitally savvy customers. Designed as a 100% online experience, the program is perfect for young professionals and aspiring marketers working in marketing-related fields. The MS program aims to give students the experience they would gain in a junior marketing role. Through project-based courses and hands-on marketing consulting experiences, the Katz School of Science and Health empowers graduate students to become a respected and valued marketing expert who produces data-driven results from the start. A tuition rate of less than $35,000 accompanies this degree. Yeshiva University features no GMAT or GRE requirement during the acceptance process. Enrolled students can expect to grasp today’s modern techniques and technologies that prepare them for tomorrow’s emerging trends. Graduates of this program will gain a competitive edge and stand out from the competition.
University of Colorado DenverBusiness SchoolDenver, CO
The Business School at the University of Colorado Denver offers an online Master of Science in Marketing. Program designers at the business school understand that digital is here to stay. A professional’s understanding of how technology applies to today’s concepts in marketing is crucial to the success of every organization. When distance learners earn this 100% online Master of Science in Marketing online from the CU Denver Business School, they are exposed to an award-winning faculty. Graduate students will take industry-relevant courses and gain valuable insight into the complexities of marketing. Featuring a tuition rate of less than $20,000, the online MS in Marketing degree provides three future-centric concentrations that link marketing management with digital transformations in global services, current consumer behavior, brand communication, digital analytics, and global sustainability. Through experiential learning opportunities and collaborative course projects, students will learn how to assess and develop solutions to critical challenges facing organizations today.
American UniversityKogod School of BusinessWashington, DC
American University provides an online Master of Science in Marketing Analytics at the Kogod School of Business. The 33-credit hour degree in marketing prepares students to apply analytical and digital marketing skills to make data-driven decisions. Graduate students will study subjects such as brand strategy, marketing analytics, and integrated marketing to further their expertise in data analysis and marketing. The capstone requirement infused in the program consists of two short residencies that require enrolled students to visit the school’s campus in Washington, DC. American University’s online MS in Marketing Analytics degree is specially designed for marketing professionals who want to grasp the more complicated aspects of data and advance their careers. MarketingAnalytics@American distance learners will learn how to use digital marketing tools and market data through concentrated courses to help their organizations make more informed decisions and efficiently delegating resources. The tuition rate for this degree at American is between $55,000 and $60,000.
Florida International UniversityAlvah H.Chapman Jr. Graduate School of BusinessMiami, FL
An online Master of Science in Marketing is provided at Florida International University’s Alvah H. Chapman Jr. Graduate School of Business. Program leaders at the business school understand that business is an ever-changing landscape. The rapid evolution of mobile and digital technologies paired with increasingly sophisticated consumers means that professionals in marketing must stay relevant. The online Master of Science in Marketing features a specialized emphasis on three key strategic areas that are vital to today’s business environment: Marketing Analytics, Digital Marketing, and Brand Development. Students enrolled in this program can earn their degree in just ten months. Graduates of the program are ready to pursue careers as marketing managers, social media directors, account executives, marketing analysts, digital media specialists, and brand managers. Florida International University’s online MS in Marketing provides an integrated curriculum with the core themes of analytics, digital, and branding incorporated into each course. The 30-credit hour program is unique for both its depth and breadth and depth.
Texas A&M University-CommerceCollege of BusinessCommerce, TX
The College of Business at Texas A&M University-Commerce provides an online Master of Science in Marketing. A & M Commerce’s online Master of Science in Marketing program will enhance a distance learner’s marketing skills and competencies. Graduate students enrolled in this program will use cutting-edge analytics and academic topics like market analysis, strategic decision making, customer insights, digital marketing, and customer relationship management (CRM). Students should be prepared to develop and initiate marketing plans based on analytics, creativity, and innovation to help drive market success. Experienced professionals looking to expand their skills as well as those who want to add a marketing edge to expand their professional horizons will want to take note of this exceptional 30-credit hour degree. Students can attend courses at the school’s campus in Commerce, Texas, or complete 100% of the degree’s curriculum online through distance learning. The tuition rate of just over $10,000 makes this program the lowest costing degree within this ranking.
Fairleigh Dickinson UniversitySilberman College of BusinessTeaneck, NJ
The Silberman College of Business at Fairleigh Dickinson University provides an online Master of Science in Digital Marketing. Program architects understand that active digital engagement is vital in today’s marketplace. Distance learners enrolled in this program will gain the expertise they need to get ahead in their careers with the online Master’s in Digital Marketing from Fairleigh Dickinson University. FDU’s online Master’s in Digital Marketing equips students with the skills they need to become a leader in their fields. With an innovative curriculum that prepares them in a full suite of digital marketing areas, they’ll gain the comprehensive training they need to reach the next level of professional achievement. In addition, the 100% online program requires a four-credit capstone assignment designed to prepare them for real-world application of their knowledge. Through either the writing of a thesis or a digital internship, they’ll have the capacity to tailor a digital marketing degree that fits their unique interests, helping prepare them for the career they want. The 34-credit hour program features a tuition rate of between $30,000 and $35,000.
Johns Hopkins UniversityCarey Business SchoolBaltimore, MD
An online Master of Science in Marketing is currently available at the Carey School of Business at Johns Hopkins University. The 36-credit hour program equips students with in-depth knowledge and the hands-on skills they need to create and execute targeted strategies in today’s modern and rapidly evolving marketplace. Graduates of the two-year degree can expect to become empowered to hone skills needed to advance effectively in their careers within a flexible format. A robust curriculum equips distance learners with the tools to oversee brand audits, evaluate brand equity, and create innovative branding strategies for the services and products they are passionate about. The online courses are taught by the same world-class instructors who develop the curriculum and course content. Graduate students will enjoy both asynchronous (anytime) and synchronous (real-time) learning opportunities. The program offers students the chance to apply, test, and master breakthrough marketing ideas – ahead of the industry. The online MS in Marketing degree from Johns Hopkins Carey Business School harnesses the research prowess of one of the most reputable universities on the planet while connecting multiple disciplines.
What do Pepsi, Uber, and Nike have in common? Answer: a marketing team. The world of marketing is one of the most diverse business fields on the planet with seemingly endless career possibilities. Almost every major brand retains an in-house marketing team, as well as many boutique marketing agencies worldwide. Professionals interested in advancing in a career in marketing will want to consider an Online Master’s in Marketing Management. The flexible and convenient program has many benefits, including that it can be a great career accelerator and knowledge booster. Recent graduates and current marketing professionals who may want to develop concentrated knowledge in a field of marketing, like e-commerce or consumer behavior, will have much to gain from a degree like the Online Master’s in Marketing Management.
What an Online Master’s in Marketing Management Program Involves
Online Master’s in Marketing Management programs are typically one- or two-year graduate degrees with part-time options available, so the working professional can work as they pursue their degree. Programs usually consist of core courses on topics like marketing theory and practice, brand management, market research, and accounting and finance, as well as a plethora of electives. Many of these programs offered at some of the most excellent business schools in the nation will culminate with a master’s thesis or capstone project.
A capstone experience, which typically counts for three credit hours, may require several visits to the school’s campus for meetings and group projects. Some students may even work through their master’s thesis while working directly with an organization. An experience like that can lead to excellent career opportunities and will often broaden a graduate student’s professional network.
Distance learners enrolled in online graduate degrees in marketing management will also get the opportunity to learn how to effectively conduct research, both qualitative and quantitative, in business analytics modules and market research projects. Assessment and evaluation generally include individual and group assignments (which could consist of a Markstrat marketing simulation) as well as exams.
An Online Master’s in Marketing Management is a Great Fit for Many Types of Students
Most business schools will accept students with a broad spectrum of undergraduate degrees into a Master’s in Marketing Management program. As with all business graduate degrees, a robust academic experience will be required for the very best programs. For decades the GMAT has been a trusted standardized test that business schools have relied on to help predict if a candidate will excel within its programs. Today, the GMAT isn’t always required. However, students holding only an undergraduate degree in other fields may be called upon for proof of their quant capabilities.
Marketing is the ideal sector of business leadership for aspiring professionals who want to utilize their creative side. Marketing is a business discipline with creative components that include the chance to develop innovative solutions to marketing issues using branding, design thinking, and advertising.
While the customer is always at the forefront of the marketing manager’s mind, it is clear that marketing is more human than many other business disciplines. The job of marketing has always been to understand and effectively communicate with a target audience. This involves knowing who they are, what they desire, what drives them to buy. Marketers use that data to communicate with consumers on their level. Practical markers will break down overly complicated value statements into engaging messages. Today, marketers must create more than engaging messages; they must design compelling stories—and a large number of them.
This is new territory. In years past, in most large companies, the real creative work—the content creation—was outsourced. Independent agencies created the content for press releases, TV commercials, print ads, online advertisements, and all other creative materials organizations needed. But today’s modern era of content marketing, the industry has evolved. Companies are steadily moving away from campaign-centric attitudes and towards brand storytelling and thought leadership. Needing to engage consumers across many channels, today’s marketers can’t afford to rely on independent agencies for creativity continually.
Even if the budget isn’t the primary issue, time is undoubtedly a significant factor—especially in the world of social media. Brand marketers must move at the speed of sound to engage potential customers when and where they are, and before they lose their interest. Marketers must also shift strategies that aren’t being effective on the fly before they’ve wasted thousands of dollars and weeks on campaigns that their audiences do not care for. Independent agencies usually aren’t structured to be as agile and responsive as marketers now need them to be.
Some of the country’s leading creative agencies are realizing this fact and have restructured their services in response. The Wall Street Journal reports that creative agencies are always under pressure to produce more output for less payment or risk losing clients. These agencies are attempting to tweak their business models to move more efficiently and at a faster rate. Marketers have been asking for a more agile ad model for years, but the cry has grown louder in recent years as companies look better to reach modern consumers across a growing number of platforms. Many prominent marketers are interested in trimming the fat by cutting agency fees. They are encouraging agencies to roll out more content, shift ad budgets to less traditional forms of media, and move away from the agency of record deals.
There are Excellent Career Options for Professionals with an Online Marketing Management Degree
Marketing is a robust industry. In 2012 there were nearly a quarter of a million positions in marketing in the US. That figure is expected to grow by almost 10 percent by 2026, according to Monster. There is a very diverse range of organizations and roles to choose from in the marketing industry. Working in-house for a brand could be attractive to someone wanting more predictable days. Taking on a position within an agency and having a diverse portfolio of clients could be great if you thrive in an atmosphere of variety. Graduate job titles for workers with the proper academic credential could easily include content marketing manager, art director, digital brand manager, advertising director, eCommerce marketing director, account manager, senior brand manager, Public Relations Manager, or market research executive. An Online Master’s in Marketing Management degree has the added benefit of a growing network with other (future and current) marketing professionals. Many programs host networking events and career evenings so graduate students can connect with major brands in the marketing sector.
These are just some of the many reasons why a degree like the Online Master’s in Marketing Management is worth researching if you think a career in marketing is in your future.