Social media includes applications and websites which are specifically designed to offer all people the chance to share content in real time to literally millions of people all over the world in a quick and efficient manner. The ability to share content, opinions, photos, videos, etc. in real-time has changed the way we as a society share and process information and the way we do business.
A common opinion dealing with social media is that it was centered on a younger generation who were not used to being limited by things such as network television and a busy signal on a telephone. Older generations may think that social media and its potential for big business is merely relegated to the activities of children and teenagers with short attention spans and eyes constantly locked on their smartphones. Nothing could be further from the truth.
Would it surprise you to know that nearly 80% of all American internet users view Facebook? Three out of four Facebook users do so on a daily basis. Other definitive statistics concerning social media use include the fact that nearly 30% of all Twitter users have college degrees, and the most popular streaming network in the United States among 18-34-year old’s is YouTube.
Social media has grown to the point that many organizations now see the power of marketing and need professionals who will capitalize on its potential. Managers who can use social media to give their brands exposure and sometimes free advertising can be the game changer for their companies.
What will an online MBA in Social Media entail?
An online MBA in Social Media is an excellent degree for the business professional who wants to stay relevant to current marketing and advertising trends across the globe. A social media professional will be able to squeeze as much potential as possible out of his organization’s social media presence. As this type of advertising can be seen as disposable, the social media manager is one who will realize some time-tested realities about social media use.
First off, the key to social media is to engage your audience. Creating a presence worth looking into means creating content that is interesting and stands out among all the white noise that gets uploaded onto Twitter, Snap Chat, and Instagram each day. A properly trained social media manager will know not only to communicate what her organization provides as a product or a service but will also anticipate what a scroller wants to stop and look at each day. The online BA in Social Media speaks directly into topics like this throughout the degree’s coursework.
An online MBA with a Social Media specialization will consist mostly of business, leadership, accounting, finance, and marketing-centric core courses found in a general online MBA. These solid theoretical courses will prove invaluable for graduate students laying a foundation for knowledge that goes beyond the mere understanding of social media in itself.
The social media-intensive courses within an online MBA in Social Media will cover the history, application, theory, and impact that social media has had across the globe. Students will learn the ins and outs of social media to better understand how to apply it to an array of business situations and organizations. These concepts will deal a lot with components of marketing and advertising, which will transcend mere social media itself and could open possibilities for employment in other areas of marketing and business management.
What are some of the best books for Social Media Marketing?
As social media apps seem to pop up overnight and as some hot social media hubs have burned out pretty quickly, it may seem odd to consider that a physical published-in-paper book will speak into the ins and outs of social media and social media marketing. However, there are some excellent reads about the fast-paced world of social media.
Within less than 250 pages, author Andrew Macarthy offers the reader 500 Social Media Tips: Essential Advice, Hints and Strategy for Business. This resource can be used as a quick reference tool and provides invaluable information on how to maximize marketing presence on YouTube, Twitter, Instagram, Facebook, Pinterest, and more. The book’s most recent update took place in 2017, and readers enjoy its no-frills straight forward tips from the pros approach to advertising through social media. One of the highlights of the resource is the comparative look that social media marketers can have across the board of the worlds most used social media networks, apps, and programs.
Another can’t miss title dealing with social media is Ekaterina Walter’s The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. As the saying goes, “a picture is worth a thousand words” and the author leans into this truth by offering tons of ideas on how to tell a better story using the elements of videos, infographics, photos, and other media-rich devices. The book spends a fair amount of time sharing how the human brain processes information and reinforces the need to think carefully about what images an organization uses throughout social media to create and maintain followers and potential customers.
What jobs can I get after completing an online MBA in Social Media?
Upon completing, or even throughout the process of working through, an online MBA in Social Media, it is important to know what positions there will be available to you within organizations. While social media continues to remain a strong force in advertising, the role of the social media specialist and manager continues to grow as more organizations of all types learn how to maximize advertising through social media.
An innovative degree many business schools are now offering is an online MBA in Social Media and Social Media Marketing. This degree has been designed to give business professionals proper training in business leadership with a specialized focus on marketing through social media platforms. The reality many businesses, governments, nonprofits, and companies both in the nonprofit and for-profit realms now realize is that social media has incredible potential that is only increasing on a daily basis. Brands are able to share their products and services for free through apps and websites like Facebook, Instagram, Pinterest, and Snapchat.
Social media managers and marketers are put in charge of their organization’s social media profiles. Since many social media entities employ the use of algorithms, marketers need to know how to best manipulate the variables for maximum exposure. While new apps are being created at a rapid pace and each features a different context for its users, a social media specialist will need to remain updated on these variables on a regular basis.
Some of the most popular positions for students who have achieved an online MBA with a Social Media specialization include specific social media positions like social media strategists and social media coordinators, yet some may be put in charge of a larger circle of responsibilities including public relation directors, marketing communications managers, and public relations managers. An online MBA with a Social Media specialization is a great degree to consider if you are wanting to excel in business and have a knack for how to use modern social media channels to reach more customers than ever before.