If you are interested in going into the field of digital marketing you probably have a lot of questions about how to get there. The first thing to consider is what kind of education you are interested in accomplishing. This includes thinking though if you already have a bachelor’s degree in another field, if you would be up for returning to school for a certificate program in digital marketing, as that would also be a viable path to consider.
Digital Marketing Degree Jobs
There are many jobs you can get with a digital marketing degree. So, If you are wondering What can I do with a digital marketing degree, you have officially come to the right place. We will take a look at the hottest jobs as far as digital marketing goes, and especially the opportunities that can come with digital marketing degrees. There are many approaches you can take to jobs you can get with a digital marketing degree. Many of the positions offer competitive salaries and plenty of room for growth. It is helpful to choose a program that allows you to specialize accordingly, though much of the career potential comes from experience. This can be experience, from hands on learning within a program, or from opportunities that arise following graduation. Many programs that emphasize digital marketing come from business management and business administration programs. In fact, some programs are bachelors of arts degrees and others are bachelors of science that emphasize business with a special focus on digital marketing. These programs vary quite a bit. Some highlight leadership and communication while others pay closer attention to the business sphere. Most programs focus on the primary tenets of marketing, which include: search engine optimization (SEO), ethical approaches to decision making and business, branding and storytelling, data analytics and assessment.
What Jobs Can you Get With a Digital Marketing Degree:
Virtual Reality Developers and Editors
On the note of high tech, it doesn’t get more technical and creative than this. This field is ever evolving, and during the COVID-19 pandemic, more people are turning towards their technology for entertainment and enrichment, making this a field that is both lucrative and expanding. Many people with degrees in marketing walk into this career with their software foundation, especially those who are well versed in video arts. More and more virtual reality experts are used for product branding while also being a field that brings together creatives and technical geeks.
Content Managers and Strategists
Digital Marketing degree jobs often center content managers and strategists actually. These are the people who are pivotal in digital marketing teams and agencies to address all aspects of marketing. They are known for writing social media content, but do much more than that. They understand the ins and outs of SEO and employ their knowledge in a variety of capacities. Primarily, though, they are in charge of developing a strategy for a marketing approach. They act as managers and coordinators of teams. They write and create content and they also work on multiple platforms at a time. Basically, they are the wedding planners of the marketing industry.
SEO/ SEM Specialists
These people are the algorithm experts and the tech geniuses who know how to keyword and understand what people are looking for. They are the ones that embed behavioral analysis from communities into marketing plans. More than any other marketing specialist, they have to be up-to-date in industry changes and keep their skills cutting edge throughout their careers in order to remain relevant. This career path offers a high earning potential, though it may be on the lower end of some of the jobs for people with the same skill set.
Digital Marketing Managers and Directors
This is a career path for those who are interested in investing in leadership roles in the field of marketing. This is not a directly-out-of-school-career-path, as generally such positions require years of experience and extensive portfolios. They are masters in strategic planning and work with teams effortlessly. They are flexible and able to make decisions on the fly, while easily changing course if it is not going as planned. Basically, these professionals have already probably been in some or even all of the pathways listed above and mastered all of the skills necessary to create effective and successful marketing campaigns. They might have a bachelor’s degree and in many cases they have a masters degree in some form of marketing or business. They are critical thinkers who stay up-to-date and on their toes.